Top Social Media Platforms to Find the Right Candidate

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If you’re hiring, the power of social media cannot be ignored. But how do you tailor a job role advertisement to look attractive, interesting, and perform on the various top social networks? It’s not a matter of just copying-and-pasting the same text into your social media planner, you need a clear strategy. Here are tips for each of your favourite social platforms to make sure your recruitment ad is seen by the right type of candidate.

Why advertise a job on social media?
More and more companies and organizations are now stepping outside the realm of traditional job seeking platforms and publications and are posting job advertisements on social media. Recruiter Tiffany Black points out, “You want to be where the most qualified, talented, and largest pool of applicants are. Human resources can leverage social media to tap in to potential recruits.”

There are so many platforms out there and they’re always changing process but here are nigeria phone number library several ways to leverage your job ad, according to the social media platform you’re publicizing on.

How to advertise a job role on Facebook
Let’s face it, Facebook is a great way to reach a diverse pool of candidates easily and quickly but many recruiters might find it overwhelming due to the many algorithm changes that happen multiple times a year. How do you know if your post is gaining any traction at all? A good place to start is to think of all the potentials you might have in your current database, as well as trying to reach new audiences as well.

According to Zuckerberg himself, Facebook has over 1 billion active users in a single day. The first thing to think about is that every position you want to advertise needs its own ad. Advertising multiple job roles in one post will be too limiting with Facebook’s format. Sure, you can list lots of text and even break it up into paragraphs, but it’s clearer and more inspiring to keep things short – ideally one or two paragraphs – and keep your copy tight.

Think about the intended audience when choosing an image and writing text for Facebook. You want to attract the best candidate to the role so you need to think of words and images that will appeal to that audience. It’s a good idea to do some research; look at pages they follow, publications and influencers they are inspired by.