Now that we know how to track traffic and conversions, it's worth dedicating a section to metrics to evaluate sales. Keep track.
Average ticket
The average ticket determines how much your company earns, on average, per customer order. It is an excellent resource for making sales projections, as well as knowing how much your consumers usually spend per purchase.
Comparing the variation in the average ticket over time is also essential. If a strategy helps to bring more customers to an e-commerce site, for example, and this increases the store's average ticket, it is probably because the campaign was successful in attracting buyers with tastes compatible with the store's products and/or with greater purchasing power.
Return on Investment (ROI)
Return on Investment (ROI) is one of the most important art director email list metrics in marketing and sales because it reveals whether a campaign actually had a good result or not.
We calculate ROI as follows:
ROI = (Revenue - Total Expenses) / Total Expenses
Understanding return on investment is very simple. If the value is positive, it means that your campaign was profitable. If it is negative, it means that the revenue was not enough to cover the costs.
Suppose a digital marketing campaign cost your company R$10,000.00. At the end of the campaign, you calculate that there was R$40,000.00 in revenue from new customers.
In this case, the ROI would be (40000 - 10000) / 10000 = 3. Some sources choose to multiply this result by 100, showing the percentage of return , which, in the example, would be 300%.
Customer Satisfaction Index
Measuring customer satisfaction may seem like a very abstract thing, but there are ways to achieve this, such as the Net Promoter Store (NPS).
This is a score used in post-sales processes to find out how likely customers are to recommend your business's products or services to someone else.