Understand why keywords are essential
Posted: Tue Jan 21, 2025 5:21 am
By indexing websites in search engines, you allow potential customers to reach your company through casual searches, which can lead to future sales . Therefore, it is important to choose keywords that best identify with the products and services that your company offers, as well as with the particular characteristics of your audience.
A website with efficient keywords will attract higher quality leads, since it will be possible to select the topics that are most relevant and interesting to your audience. The more you write accurately about your visitors' pain points and desires, the closer they will be to starting a relationship with your company.
Another advantage is that your business will stand out us companies board of directors email list from the competition. Choosing the right keywords is the first step to gaining authority on the subject and increasing the value of all the services you provide. In other words, you will have access to a larger share of the market.
Finally, the audience that is already loyal to your company will also connect with the brand more effectively. These people will see that there are more benefits to continuing the relationship with your company, as the business seeks ways to solve its problems. All of this, consequently, leads to greater profits !
Know the main keyword variables
Now that you know the importance of keywords, understand what you should consider when finding the most appropriate keyword.
Persona
The main function of keywords is to define the subject of a piece of content, to make it easier for users to find a solution to their problem . Therefore, understanding the desired profile becomes essential, as it helps to evaluate which terms are most suitable.
Have your persona well defined and invest in it!
CPC
This acronym means cost per click, that is, how much is charged for clicking on your ad . Here, keywords make all the difference, since those with the highest CPC are the ones that occupy the best positions on Google.
Volume
To find the keyword that matches your campaign, it is essential to look for those that have a high search volume . This means that many people are searching for that keyword during the campaign period. Terms with a high search volume show that your strategy will tend to target the main problems, doubts and difficulties of your persona .
A website with efficient keywords will attract higher quality leads, since it will be possible to select the topics that are most relevant and interesting to your audience. The more you write accurately about your visitors' pain points and desires, the closer they will be to starting a relationship with your company.
Another advantage is that your business will stand out us companies board of directors email list from the competition. Choosing the right keywords is the first step to gaining authority on the subject and increasing the value of all the services you provide. In other words, you will have access to a larger share of the market.
Finally, the audience that is already loyal to your company will also connect with the brand more effectively. These people will see that there are more benefits to continuing the relationship with your company, as the business seeks ways to solve its problems. All of this, consequently, leads to greater profits !
Know the main keyword variables
Now that you know the importance of keywords, understand what you should consider when finding the most appropriate keyword.
Persona
The main function of keywords is to define the subject of a piece of content, to make it easier for users to find a solution to their problem . Therefore, understanding the desired profile becomes essential, as it helps to evaluate which terms are most suitable.
Have your persona well defined and invest in it!
CPC
This acronym means cost per click, that is, how much is charged for clicking on your ad . Here, keywords make all the difference, since those with the highest CPC are the ones that occupy the best positions on Google.
Volume
To find the keyword that matches your campaign, it is essential to look for those that have a high search volume . This means that many people are searching for that keyword during the campaign period. Terms with a high search volume show that your strategy will tend to target the main problems, doubts and difficulties of your persona .