How to set up your cross-promotion strategy
Posted: Tue Jan 21, 2025 5:17 am
Setting up your cross-promotion strategy requires some careful thought and a well-laid-out plan. It's not wise to just contact influencers left and right asking for a partnership.
So what's the best strategy?
Define your goals
Before building your list of potential partners, you need to know what your goals are with your cross-promotion strategy.
Generally, with cross-promotion canadian cto cio email list you are targeting an entirely new audience, so it's important to know who it is you want to target.
To this effect, you need to build a new ICP.
You can use this persona generator to help you define your new client.
Do your research
Research people with a similar ethic and ideals to you/your business. You don't want your message to be changed or diminished.
Researching cross-promotion partners is crucial for ensuring successful collaborations and achieving mutual benefits.
Make sure you have decided beforehand what channels and platforms you wish to use, and how you can help them.
Lead with the benefits you can offer them.
It's important to have a defined strategy when you make contact, bear in mind that you can negotiate if either party is not satisfied with any aspects, but approaching someone without a clear objective can lead to lost deals down the line.
Be sure to use lemlist to create hyper-personalized outreach messages. You can write them from scratch, use AI, or our library of templates !
So what's the best strategy?
Define your goals
Before building your list of potential partners, you need to know what your goals are with your cross-promotion strategy.
Generally, with cross-promotion canadian cto cio email list you are targeting an entirely new audience, so it's important to know who it is you want to target.
To this effect, you need to build a new ICP.
You can use this persona generator to help you define your new client.
Do your research
Research people with a similar ethic and ideals to you/your business. You don't want your message to be changed or diminished.
Researching cross-promotion partners is crucial for ensuring successful collaborations and achieving mutual benefits.
Make sure you have decided beforehand what channels and platforms you wish to use, and how you can help them.
Lead with the benefits you can offer them.
It's important to have a defined strategy when you make contact, bear in mind that you can negotiate if either party is not satisfied with any aspects, but approaching someone without a clear objective can lead to lost deals down the line.
Be sure to use lemlist to create hyper-personalized outreach messages. You can write them from scratch, use AI, or our library of templates !