Who is buying the service/product and who will ultimately use it
Posted: Tue Jan 21, 2025 4:15 am
For example, you have been working for several years and understand that your income has decreased since the opening of the salon, competitors are providing new types of services, and you are still hesitating and losing a lot of money on this. In this case, you need to monitor the market, as well as analyze the target audience of your beauty salon and find new promising, and most importantly, profitable types of services. The main thing is not to make a mistake with their cost.
Someone will come to an elite salon and pay 3,000 rubles for a styling service, and gambling data taiwan phone number someone will go to a friend's home and do the same procedure for 500. Rules for segmenting the target audience of a beauty salon To segment your audience, you need to divide all customers into groups based on common characteristics. Usually, the buyer and the client are the same person, but there are exceptions. For example, a girl can pay for a salon service for herself, or for, or a husband buys a gift certificate for salon services for his wife.
It is important to understand In our case, a completely different approach will be needed for a girl, mother and husband. Book your place on the free online social media course Register now and get 50 useful services for working in social networks as a gift Book a place Consumers can be divided into groups according to the following criteria: socio-demographic (buyer’s gender, age and marital status); geographic (where he lives); psychographic (his beliefs and values, what are the reasons for the purchase); behavioral (how they choose a product or service, what they are guided by when choosing).
Someone will come to an elite salon and pay 3,000 rubles for a styling service, and gambling data taiwan phone number someone will go to a friend's home and do the same procedure for 500. Rules for segmenting the target audience of a beauty salon To segment your audience, you need to divide all customers into groups based on common characteristics. Usually, the buyer and the client are the same person, but there are exceptions. For example, a girl can pay for a salon service for herself, or for, or a husband buys a gift certificate for salon services for his wife.
It is important to understand In our case, a completely different approach will be needed for a girl, mother and husband. Book your place on the free online social media course Register now and get 50 useful services for working in social networks as a gift Book a place Consumers can be divided into groups according to the following criteria: socio-demographic (buyer’s gender, age and marital status); geographic (where he lives); psychographic (his beliefs and values, what are the reasons for the purchase); behavioral (how they choose a product or service, what they are guided by when choosing).