Target users with keywords

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To get the target audience, you can use keywords. In the construction industry, this could be "house construction in Novgorod Oblast", "apartment in a new building", etc.

Keywords help show ads to people who have recently used these words on social media, so it is not recommended to use the lemmas "buy". It is better to choose specific, but not commercial queries. To collect semantics, you can use the tools "Wordstat Parser", "Word Normalizer" and "Query Clustering" from click.ru . They will help you quickly collect key phrases from the site, clean them from duplicates and other garbage, and cluster them into groups.

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3. Target users by their interests
This type of targeting allows you to show ads only to those people who are really interested in buying real estate or building it now. You can select in the interests section, for example, "Buying country real estate" if you are selling houses in a village or cottage village.

Tips for promoting a construction business in Yandex Direct, VK Advertising and Avito

4. Add as many creative formats as possible
VK Advertising specialists recommend uploading all possible creative formats. This allows you to display the ad in an attractive form on all available placements. The system itself can adapt the image, but in some cases it crops creatives incorrectly. It is also advisable to upload videos to increase the attractiveness of the ad.

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