What is Yandex Audience and how does it work
Posted: Mon Jan 20, 2025 10:24 am
The Similar Places carousel is the last block in the organization card. It shows companies that are close in geolocation and type of activity. On the one hand, you don’t want to see competitors in your profile, on the other hand, you have the opportunity to get into a similar block. Work with reviews, upload attractive photos and get clicks from competitors’ cards.
Use all the possibilities of Yandex Business to colombia telegram number database present your company, attract clients in your location and work with your reputation.Showing ads only to those users who want to click on them (and it would be better to place an order right away) is a marketer's golden dream. In reality, there is no magic button, and high conversion rates can only be achieved through painstaking campaign setup.
An important part of the work is setting up targeting . For campaigns in Yandex Direct, Yandex Audiences will help you target the target audience more accurately. We will understand the capabilities of the service, types of segments, and show examples of using data.
Yandex Audiences is a service where advertisers can create different user segments and find those who are similar to the target audience. Segments are created based on their own data (CRM, ID), Yandex data or information taken from external sources.
The Yandex Audience service is powered by Crypta. This machine learning technology uses artificial intelligence to determine important user characteristics such as gender, age, interests, income, city/city district.
Important! Crypto does not collect personal information - user names, addresses, phone numbers and bank cards.
Yandex Audiences are used to solve the following problems:
Use all the possibilities of Yandex Business to colombia telegram number database present your company, attract clients in your location and work with your reputation.Showing ads only to those users who want to click on them (and it would be better to place an order right away) is a marketer's golden dream. In reality, there is no magic button, and high conversion rates can only be achieved through painstaking campaign setup.
An important part of the work is setting up targeting . For campaigns in Yandex Direct, Yandex Audiences will help you target the target audience more accurately. We will understand the capabilities of the service, types of segments, and show examples of using data.
Yandex Audiences is a service where advertisers can create different user segments and find those who are similar to the target audience. Segments are created based on their own data (CRM, ID), Yandex data or information taken from external sources.
The Yandex Audience service is powered by Crypta. This machine learning technology uses artificial intelligence to determine important user characteristics such as gender, age, interests, income, city/city district.
Important! Crypto does not collect personal information - user names, addresses, phone numbers and bank cards.
Yandex Audiences are used to solve the following problems: