3 ways to reduce the cost per click in Yandex Direct
Posted: Mon Jan 20, 2025 10:10 am
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Reason 2: Save money
Branded searches are usually cheaper than non-branded ones. This is due to the almost complete absence of competition – other companies cannot create campaigns with your brand name by law. It turns out that launching such advertising will save on traffic. In addition, you can bring people to the site who are already looking for you or your product. Such users usually make a purchase much faster.
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Reason 3: To get ahead of the competition
Advertising on branded queries allows you to leave cameroon telegram number database your competitors behind. We said above that competition by company name will be almost zero, because it is prohibited to promote on other people's branded queries. However, you can not include them in your campaign and still show them in advertising - Yandex Direct has an autotargeting setting "Queries mentioning competitors' brands", which allows you to show advertising on branded queries. If one of your competitors has enabled this option, they can try to poach someone else's traffic. By launching your own advertising on branded queries, you can largely stop this opportunity and collect many more clicks than your competitor.
Why run ads for branded queries and is it worth doing?
Reason 4: Give the user more information
You can show the key advantages of the company directly in the ad. If you compare the information content of contextual advertising and snippets from organic search results, the latter are significantly inferior to the former. In the ad, you can immediately indicate the discount size, warranty period, addresses, working hours, delivery and payment terms. All this helps to convert an interested user into a buyer much faster.
Why run ads for branded queries and is it worth doing?
Read also:
Tips for promoting a construction business in Yandex Direct, VK Advertising and Avito
How to find branded queries
Reason 2: Save money
Branded searches are usually cheaper than non-branded ones. This is due to the almost complete absence of competition – other companies cannot create campaigns with your brand name by law. It turns out that launching such advertising will save on traffic. In addition, you can bring people to the site who are already looking for you or your product. Such users usually make a purchase much faster.
Read also:
Reason 3: To get ahead of the competition
Advertising on branded queries allows you to leave cameroon telegram number database your competitors behind. We said above that competition by company name will be almost zero, because it is prohibited to promote on other people's branded queries. However, you can not include them in your campaign and still show them in advertising - Yandex Direct has an autotargeting setting "Queries mentioning competitors' brands", which allows you to show advertising on branded queries. If one of your competitors has enabled this option, they can try to poach someone else's traffic. By launching your own advertising on branded queries, you can largely stop this opportunity and collect many more clicks than your competitor.
Why run ads for branded queries and is it worth doing?
Reason 4: Give the user more information
You can show the key advantages of the company directly in the ad. If you compare the information content of contextual advertising and snippets from organic search results, the latter are significantly inferior to the former. In the ad, you can immediately indicate the discount size, warranty period, addresses, working hours, delivery and payment terms. All this helps to convert an interested user into a buyer much faster.
Why run ads for branded queries and is it worth doing?
Read also:
Tips for promoting a construction business in Yandex Direct, VK Advertising and Avito
How to find branded queries