3 strategy tips to increase organic traffic
Posted: Mon Jan 20, 2025 9:17 am
Organic traffic is efficient and low-cost — according to the SEO Trends 2018 survey conducted by Rock Content, 77.3% of organic traffic growth is linked to an SEO strategy.
This means that a website optimized for SEO must have relevant content, with appropriate keywords, that are strongly linked to your company's business in order to rank well on Google during searches.
We have prepared 3 important tips to help your company's manufacturing email list strategies and boost traffic growth. Let's take a look!
1. Optimize your company website's SEO
As we said, SEO — Search Engine Optimization, which means search engine optimization, is a process that makes it easier for people to find a company, product or service, considering the keywords entered.
Within SEO tools, there are two strategies that serve as a basis for actions, aiming to increase traffic to generate and nurture leads until they move from intention to purchase decision. Let's look at them.
On-page SEO
All optimizations that your company performs on its website are called on-page SEO. Who will be your company's persona and how can you define this ideal customer profile?
With these answers, you can start searching for keywords that connect with your persona's possible interests, doubts or needs — it will be much easier to create strategies knowing who to focus your actions on.
Always be careful to link the website content with the keywords found, making sure that they will actually reach the persona defined at the beginning of the planning.
A curious visitor will seek out your business through a search, a referral, or an ad. To keep them browsing your site, your content must be engaging and provide some kind of answer that will keep their attention.
Only after the on-page SEO strategy is well established should you move on to the second step and establish interactions outside the website's limits.
Off-page SEO
All optimizations performed outside of your company's website will be called off-page SEO. They may use social media, link building, social bookmarking or mentions, but be careful, the quantity and quality of links are fundamental.
When this happens, Google understands that your company's content is really relevant and references your page, therefore, your company will appear at the top of searches — just don't forget that quality must be present in any type of content.
Both strategies are important for any business. Traffic can happen in any circumstance where your business emerges as a solution and answer.
SEO optimization actions must be carried out routinely , as results are not immediate. Content, especially that which contains data, must be updated to maintain real and reliable information.
This means that a website optimized for SEO must have relevant content, with appropriate keywords, that are strongly linked to your company's business in order to rank well on Google during searches.
We have prepared 3 important tips to help your company's manufacturing email list strategies and boost traffic growth. Let's take a look!
1. Optimize your company website's SEO
As we said, SEO — Search Engine Optimization, which means search engine optimization, is a process that makes it easier for people to find a company, product or service, considering the keywords entered.
Within SEO tools, there are two strategies that serve as a basis for actions, aiming to increase traffic to generate and nurture leads until they move from intention to purchase decision. Let's look at them.
On-page SEO
All optimizations that your company performs on its website are called on-page SEO. Who will be your company's persona and how can you define this ideal customer profile?
With these answers, you can start searching for keywords that connect with your persona's possible interests, doubts or needs — it will be much easier to create strategies knowing who to focus your actions on.
Always be careful to link the website content with the keywords found, making sure that they will actually reach the persona defined at the beginning of the planning.
A curious visitor will seek out your business through a search, a referral, or an ad. To keep them browsing your site, your content must be engaging and provide some kind of answer that will keep their attention.
Only after the on-page SEO strategy is well established should you move on to the second step and establish interactions outside the website's limits.
Off-page SEO
All optimizations performed outside of your company's website will be called off-page SEO. They may use social media, link building, social bookmarking or mentions, but be careful, the quantity and quality of links are fundamental.
When this happens, Google understands that your company's content is really relevant and references your page, therefore, your company will appear at the top of searches — just don't forget that quality must be present in any type of content.
Both strategies are important for any business. Traffic can happen in any circumstance where your business emerges as a solution and answer.
SEO optimization actions must be carried out routinely , as results are not immediate. Content, especially that which contains data, must be updated to maintain real and reliable information.