Finally, you can easily save different scenarios by uk business email database free either copying COLUMN B or copying the entire sheet into a new tab with a unique name. Cost Per Lead Calculator Get Your Cost Per Lead Calculator Easily calculate your paid, inbound, and blended cost per lead. Download What is cost per lead (CPL) vs. cost per acquisition (CPA)? Cost per lead is different from cost per acquisition (CPA).
Cost per lead is the total cost of generating one lead, while cost per acquisition is the total cost of generating one new paying customer or a closed deal. So, what “costs” does a business usually incur from generating leads? Generally, these include: Advertising costs Inbound marketing costs Other marketing costs But most CPL calculators and formulas only think about advertising costs. This underestimates your true CPL.