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There are many add-ons for the most common

Posted: Mon Jan 20, 2025 6:49 am
by aminaas1576
Bid management systems: integration with Yandex.Direct allows you to optimize bids depending on Metrica indicators.
API: Yandex.Metrica supports integration via an open API, which allows you to create custom integrations with other services and programs (you can automatically download offline conversions and costs from advertising platforms Facebook (banned in the Russian Federation), Google Ads, myTarget, etc.).
You can implement Yandex.Metrica yourself, without involving developers. CMS for this purpose. With their help, you can set up data transfer for free without using code.

How to set up goals in Yandex.Metrica?
Goals are needed to track specific (targeted) user actions on the site, such as: page visits, number of views, clicks on a phone number/e-mail, form submission (application), transition to a messenger, execution of a JavaScript event and other composite goals. In total, there are more than 200 goals in Yandex.Metrica.

With their help, you can analyze the effectiveness of new zealand consumer email list advertising campaigns, determine the most popular products and services, and improve the user experience on the site.

Goals are divided into conversion and retargeting. The former are created after you specify the target action that will be tracked. The latter are formed automatically after creating conditions for retargeting in Yandex Direct based on them.

You can set up goals in a few simple steps:

Log in to your Metrica account.
Go to Settings (gear icon).
Find the "Goals" item and click on it.
Click on the “+Goal” button and specify the type of goal you need.
Specify the name of the goal and the conditions for its implementation.
Save the settings.
Now you can see the progress of your configured goals in the Conversions section.