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Posted: Mon Jan 20, 2025 6:21 am
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5. Add an introduction and conclusion
The introduction of your article should let readers know what is azerbaijan email list about to happen.

Make sure you apply BLUF and keep your writing concise.

For example, the first line of a 29er mountain bike guide should read something like this:

"This guide tells you what a 29er mountain bike is and whether it's right for you."

Not so:

"Imagine a world where the paths seem smoother, the obstacles less daunting, and every turn of the trail beckons with the lure of adventure."

The conclusion of your article should tell readers what to do next.

This is a great opportunity to convert readers into customers or leads.

But the right approach depends on the topic. And where your readers are in the marketing funnel .

For example, it makes sense to promote your mountain bike range at the end of a buying guide. But this might be overkill in other contexts.

In the next section, you will learn how to write a good title for a blog post.