E -commerce is a growing business model in society, so it is important to emphasize that competition is fierce. Therefore, there are some details to pay attention to in order to stand out in the market, such as the use of images.
To help you with this task, we have prepared an article on the healthcare email list impact of high-resolution images on the success of your e-commerce. Enjoy reading!
How do images influence results?
Focusing on the customer experience is vital to achieving your goals. Especially in e-commerce, where everything is digital, the information about the product offered needs to be more explicit than ever . One example is the use of images , which are the closest way for the user to visualize the item and decide whether to buy it or not.
Therefore, it is extremely important to analyze some points about the images used. Check them out below.
Minimum and maximum resolution
The resolution of the images is the first factor we select. The more pixels it has, the sharper it will be, but it needs to be balanced so that it is not too heavy and does not affect the page loading time.
Therefore, we recommend the following measures:
rectangular format: 640 x 480 pixels;
square format: 640 x 640 pixels;
clothing images: 250×250 pixels;
products in general: 800 x 800 pixels;
do not exceed 16MB.
Authentic images
It is common to use images from suppliers or third parties, but this can interfere with indexing on search pages. Therefore, it is worth investing in a professional studio to produce original photos.
Colors
Here, focus only on your product, without distractions and landscapes in the background . The color white ensures neutrality and professionalism, use it in the background.
It is also important to highlight the colors of the product. One of the biggest complaints from customers is when the product arrives and the color is not the same as the photo on the website. The solution may be to change the file extension of the images from .jpeg to SRGB .