sees the heart and engages more
Posted: Sun Dec 22, 2024 5:55 am
Whoever sees the face,
Instagram is a social network with an aesthetic focus and you NEED to invest in product photos, art, design and be creative, especially during Black Friday, where you will be competing for consumer attention with a lot of people.
There’s no point in posting a photo of your product with a neutral background and a generic philippine number for whatsapp caption that doesn’t connect and catch the user’s attention.
You can still use and abuse your creativity on Reels, a new Instagram tool that is very similar to Tik Tok and has huge engagement potential.
If you want to grow, you need to invest
Organic reach on Instagram is very low and this doesn't just happen with your store's profile.
The average is that your publications will only be delivered to 10% of your followers, that is, if you have 1600 followers, only 160 will receive your publication.
Therefore, at times like Black Friday, it is worth investing in sponsored ads to boost sales. But it is worth remembering that it is not just about paying and clicking the “sponsor” button.
Creating an ad that sells requires knowledge of your audience, mental triggers, creativity, that converts and often it is worth looking for an agency (like us lol), that knows how to do it in the best way.
Digital influencers?
Digital influencer on Instagram is one of the best conversion channels for a brand.
Hiring an influencer can help you reach a more segmented audience that is more likely to like the products and discounts promoted by your e-commerce.
But, before closing a partnership, you need to ensure that the influencer relates to your target audience, that they are someone interesting to be associated with your brand and that they have real followers.
Instagram is a social network with an aesthetic focus and you NEED to invest in product photos, art, design and be creative, especially during Black Friday, where you will be competing for consumer attention with a lot of people.
There’s no point in posting a photo of your product with a neutral background and a generic philippine number for whatsapp caption that doesn’t connect and catch the user’s attention.
You can still use and abuse your creativity on Reels, a new Instagram tool that is very similar to Tik Tok and has huge engagement potential.
If you want to grow, you need to invest
Organic reach on Instagram is very low and this doesn't just happen with your store's profile.
The average is that your publications will only be delivered to 10% of your followers, that is, if you have 1600 followers, only 160 will receive your publication.
Therefore, at times like Black Friday, it is worth investing in sponsored ads to boost sales. But it is worth remembering that it is not just about paying and clicking the “sponsor” button.
Creating an ad that sells requires knowledge of your audience, mental triggers, creativity, that converts and often it is worth looking for an agency (like us lol), that knows how to do it in the best way.
Digital influencers?
Digital influencer on Instagram is one of the best conversion channels for a brand.
Hiring an influencer can help you reach a more segmented audience that is more likely to like the products and discounts promoted by your e-commerce.
But, before closing a partnership, you need to ensure that the influencer relates to your target audience, that they are someone interesting to be associated with your brand and that they have real followers.