Top 8 Social Media Campaigns to Inspire You in 2024
Posted: Mon Jan 20, 2025 5:37 am
A social media campaign is a marketing approach that brands use to promote their products and services on social media platforms.
Successful social media campaigns increase brand awareness, express your company's personality, and encourage loyalty. They can be one-time or long-term marketing initiatives.
In this article, we’ll look at eight of the best social media campaigns of the past few years. Including tips for small businesses that don’t have huge budgets and endless resources.
1. Warner Bros. Barbie
Variety reported that Warner Bros. spent $150 million on marketing for the 2023 Barbie movie. While that figure is staggering (and more than the $145 million budget used to produce the film itself), any brand can use the list of azerbaijan consumer email studio’s “breadcrumb strategy” to spark conversation on social media.
Simply stagger your content to attract people over a longer period of time.
The first teaser trailer for the Barbie movie was released more than a year early and has generated nearly four million views on social media.
The first teaser trailer for the Barbie movie generated approximately 4 million views, while the second teaser generated approximately 18 million views.
Image source: Comscore
But the second trailer reached number 28 on YouTube's trending videos in less than 24 hours and generated 18 million social media hits.
Barbie Teaser Trailer 2 YouTube Preview
As the second trailer continued to rack up views, Barbie’s marketing team created a free AI-powered selfie generator . Users could create customized versions of the movie posters. They could then share them on social media for additional free word of mouth.
Successful social media campaigns increase brand awareness, express your company's personality, and encourage loyalty. They can be one-time or long-term marketing initiatives.
In this article, we’ll look at eight of the best social media campaigns of the past few years. Including tips for small businesses that don’t have huge budgets and endless resources.
1. Warner Bros. Barbie
Variety reported that Warner Bros. spent $150 million on marketing for the 2023 Barbie movie. While that figure is staggering (and more than the $145 million budget used to produce the film itself), any brand can use the list of azerbaijan consumer email studio’s “breadcrumb strategy” to spark conversation on social media.
Simply stagger your content to attract people over a longer period of time.
The first teaser trailer for the Barbie movie was released more than a year early and has generated nearly four million views on social media.
The first teaser trailer for the Barbie movie generated approximately 4 million views, while the second teaser generated approximately 18 million views.
Image source: Comscore
But the second trailer reached number 28 on YouTube's trending videos in less than 24 hours and generated 18 million social media hits.
Barbie Teaser Trailer 2 YouTube Preview
As the second trailer continued to rack up views, Barbie’s marketing team created a free AI-powered selfie generator . Users could create customized versions of the movie posters. They could then share them on social media for additional free word of mouth.