In essence, any inbound strategy connects with this win-win dynamic, since its foundations include educating above selling and providing valuable content at all times . For this reason, the lead magnet is nothing more than a synonym to refer to these attractive and valuable content offers , which allow us to easily attract our potential clients and collect more precise information about who they are and how to contact them.
To generate a purchase, it is necessary to generate trust, so giving away content that empowers users in terms of valuable learning and knowledge is an excellent way to build that trust. Below, we will give you some examples of lead magnets that you can start using in your inbound marketing and content marketing strategies .
Ebooks
Among the most widely used content offerings , e- books undoubtedly stand out as one of them. Although they require more work and are a complex process that requires a great deal of planning, they are ideal for transmitting content that needs to be explained in depth.
Ebooks are usually .PDF files or compressed files with standard formats for reading on any device. One advantage of ebooks is that they can contain images and graphic designs that enrich the reader's experience .
Whitepapers
Whitepapers are documents in the form of a guide, which are designed to help users poland number for whatsapp solve a certain problem or understand a specific topic. Whitepapers are widely used in inbound marketing , especially in those brands with a B2B business model , that is, brands whose potential customers are other companies in the market.
Unlike ebooks, whitepapers are more technical in language, include statistical data, and are more academic. While whitepapers are academic guides and user manuals, ebooks can present stories, events, and informal texts. Whitepapers are characterized by their formal writing and focus on a single topic. Ebooks, on the other hand, tend to be more extensive, user-friendly, and easy to read.
Videos
Videos are a great way to deliver content, especially if you're targeting a young audience. Educational video can contain images and illustrations that can successfully convey your messages. They're easy to communicate and retain cognitively. They can be used to educate, inform, or simply entertain - either way, they'll grab attention. Plus, if done right, they'll improve brand recall.
Audios/ Podcasts
Just as there are people who prefer videos to acquire knowledge, there are others who learn better through listening. In this way, podcasts are an excellent way to transmit information in a practical and simple way. They can also be downloadable content that does not require so much attention, so visitors can enjoy your lead magnet while doing another activity, such as driving, cooking or exercising.
Webinars
A webinar is a conference, workshop, course or seminar in video format that is conducted online and in real time. One of the great advantages of webinars is that they create an interactive learning experience in which workshop attendees can ask questions and clarify their doubts with the instructor in a live chat that is usually offered by the platforms where they are held.
What makes a webinar a successful format is its proximity and ability to connect with the user. They are excellent for educating your potential buyers on a topic that connects with your business proposal. For example, if your company is dedicated to offering impact measurement services, doing a webinar explaining the importance of measurement in social programs can be a great contribution for your visitors.
Templates and checklists
Templates and checklists are much more practical and useful content offerings for the development of any activity. While the main objective of the lead magnet is to offer solutions to users, giving away editable templates and checklists could greatly facilitate the work of your visitors within a specific area.
Guides
Guides are similar to ebooks , but more concrete and instructional. While they may resemble a whitepaper, they are not as technical in language and are usually steps to follow that can be easily carried out in order to achieve a specific result.
Infographics
Infographics are visual pieces that allow us to explain processes that, if explained in a textual manner, might seem complex through images and illustrations. It is a communication tool that relies on images to facilitate the understanding of any type of information. Infographics are easy to share on social networks and have a highly educational component by detailing and explaining how a certain process works or what characteristics it has. They are ideal for including statistics and explaining different stages and qualities of the same topic .
No matter which lead magnet you use, it must be tailored to the characteristics and needs of your buyer personas , as not all of these examples work with the same type of audience. It is important to create content offers that adapt to your target audience and think about which of them could be the best option. To do this, you can test your lead magnets through an A/B tasting and thus check which type of content generates the best results.