Approach bloggers to promote your business
Posted: Mon Jan 20, 2025 3:41 am
You may find relevant micro-influencers among niche bloggers. Local bloggers can be especially effective if your business area is limited to a certain geographical region. You can easily find relevant local blogs using Google search. For example, if you have a local restaurant in Melbourne, search for food blogs in Melbourne. And you’ll see a list of relevant blogs. Next, you need to approach the blog owners and offer them to visit your restaurant. Don’t forget to provide complementary foods or discount coupons for a nice review! Here is a more general guideline on how to approach bloggers to promote your products:
Step 1:
Use Google search and tools like Alltop to find relevant bloggers.
Step 2:
Create a list of about 25 to 50 of such bloggers along with their contact and social australia phone number library media information. In some cases, you may not be able to find the email address directly. You may communicate with a blogger via social media, but an email is always the most preferable way.
Step 3:
Though you can approach a blogger directly, it’s better to build up a relationship beforehand, especially if he or she has a high reach. Here are some tips regarding this:
Post relevant comments on their blog posts
Interact with them on social media by liking and sharing their articles
Occasionally send them emails complimenting their posts
Step 4:
Approach them for partnership and social media promotion. Note that you should be clear and honest about your purpose. Don’t try to soft sell when contacting bloggers.
Pros:
Bloggers can reach more targeted audience especially for local businesses
If your business name becomes part of a good content, you’ll get relevant traffic from it for a long time
Cons:
You may not find relevant bloggers for your business niche in your locality
It’s a time-consuming process
Perform hashtag researches
One of the most general ways to find social influencers is to do hashtag researches. The two best platforms for this purpose are Twitter and Instagram. You can also search for hashtags using Google. Here’s how to do a hashtag research on Instagram:
Step 1:
Choose a keyword that is relevant to your business. Try to be specific. For example: Instead of searching for #food, search using terms like #veganfood in Google. Generally, the first two results will be from Instagram and Twitter.
Step 1:
Use Google search and tools like Alltop to find relevant bloggers.
Step 2:
Create a list of about 25 to 50 of such bloggers along with their contact and social australia phone number library media information. In some cases, you may not be able to find the email address directly. You may communicate with a blogger via social media, but an email is always the most preferable way.
Step 3:
Though you can approach a blogger directly, it’s better to build up a relationship beforehand, especially if he or she has a high reach. Here are some tips regarding this:
Post relevant comments on their blog posts
Interact with them on social media by liking and sharing their articles
Occasionally send them emails complimenting their posts
Step 4:
Approach them for partnership and social media promotion. Note that you should be clear and honest about your purpose. Don’t try to soft sell when contacting bloggers.
Pros:
Bloggers can reach more targeted audience especially for local businesses
If your business name becomes part of a good content, you’ll get relevant traffic from it for a long time
Cons:
You may not find relevant bloggers for your business niche in your locality
It’s a time-consuming process
Perform hashtag researches
One of the most general ways to find social influencers is to do hashtag researches. The two best platforms for this purpose are Twitter and Instagram. You can also search for hashtags using Google. Here’s how to do a hashtag research on Instagram:
Step 1:
Choose a keyword that is relevant to your business. Try to be specific. For example: Instead of searching for #food, search using terms like #veganfood in Google. Generally, the first two results will be from Instagram and Twitter.