Marketing automation is all about experimenting
Posted: Sun Jan 19, 2025 9:44 am
Making Your Robot Smarter Keep an Eye on the Numbers Don't just let your robot do its thing! Set up regular check-ins to see how things are going. Are people opening your emails? Clicking your links? These things (called metrics) are clues to how your robot is doing and where to improve. Think of them like a report card! Test and Tweak Try sending emails at different times of day, or changing the wording on your landing pages.
See which versions get the best results!. Gartner research shows that australia whatsapp number database marketers who use AB testing see a 32% jump in lead conversion rates! Teach it New Tricks As your business grows, your robot will need to grow too! Keep an eye on new features released by your platform, and figure out how they can give your robot even more marketing power.
Making Your Robot Smarter Training for the Humans Team Learning Make sure your team (especially sales!) understands how the robot works and how it can help them. Hold training sessions and provide clear instructions – think of it as explaining the new puppy's tricks to the whole family. Robot Handbook Create a library of best practices, helpful tips, and even a glossary of the fancy marketing terms your robot likes to throw around.
See which versions get the best results!. Gartner research shows that australia whatsapp number database marketers who use AB testing see a 32% jump in lead conversion rates! Teach it New Tricks As your business grows, your robot will need to grow too! Keep an eye on new features released by your platform, and figure out how they can give your robot even more marketing power.
Making Your Robot Smarter Training for the Humans Team Learning Make sure your team (especially sales!) understands how the robot works and how it can help them. Hold training sessions and provide clear instructions – think of it as explaining the new puppy's tricks to the whole family. Robot Handbook Create a library of best practices, helpful tips, and even a glossary of the fancy marketing terms your robot likes to throw around.