AI flips medical beauty marketing!
Posted: Sun Jan 19, 2025 9:42 am
The 14 official accounts of Jingyan Medical Beauty Trader accurately reach customers and create a new level of medical beauty brand.
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For marketers, the medical industry may be one of the most difficult areas of marketing. It not only requires a high degree of professionalism, but also must comply with strict regulations. Under various restrictions, how can medical marketing still come up with new ideas? The digital marketing director of Jingyan Medical Beauty Group -Liao Yanzhu Olive shared her marketing ideas without any secret, and also brought out how the latest AI technology can help marketing.
Three tips, one person can operate 14 official accounts
Jingyan Medical Cosmetology Group was founded in 2010 by the chief director, Dr. Chen Junguang. It planted its flag in Neihu in November this year. Preparations are being made for its opening in Linkou. There are 14 clinics in the north, middle and south. We hope to serve more people with medical beauty needs. customer. For Jingyan Medical Beauty, one person has to operate 14 official accounts, which is a huge workload. Olive has three tips for this:
1. Set priorities
Prioritize the main push official accounts, judge based on the three dimensions of target customer group, interaction frequency and revenue potential classification, and put resources and budget on the most important official accounts. For example, Neihu Clinic, which just opened in November this year, almost all of the friends who join are new customers. They will be more curious about the services provided by the clinic and are more willing to see the promoted content, so the blocking rate is low.
2. Unified content tailor-made
Based on the two axes of brand consistency needs and target customer group similarity, content management is divided into four quadrants:
(1) High demand for brand consistency and high croatia phone number data customer group similarity:
Prioritize unified content. New customers like Jingyan Medical Beauty’s 14 official accounts mainly promote introductory treatments.
(2) Low demand for brand consistency and high customer group similarity:
Take a hybrid strategy and fine-tune it for specific accounts. For example, judging from the data, customers in Taipei are more willing to accept new treatments, so new treatments such as Electronic Sound Double Wave are promoted.
(3) High demand for brand consistency and low customer group similarity:
Adopting flexible content is more like keeping up with hot keywords. For example, the biggest topic of the Paris Olympics in August is Lin Yangpei's gold medal. When the title is pushed, it will follow the hot news and attract friends to Kaifeng.
(4) Low demand for brand consistency and low customer group similarity:
Priority is given to customized content. For example, in terms of weather, as we enter early autumn, the weather has turned cooler in the north, and customers’ skin is in a seasonal state, so it is suitable for moisturizing treatments at this time. However, the sun is still shining brightly in the south, so summer treatments are suitable. Content optimization can be carried out according to customized needs.
Share to Facebook
For marketers, the medical industry may be one of the most difficult areas of marketing. It not only requires a high degree of professionalism, but also must comply with strict regulations. Under various restrictions, how can medical marketing still come up with new ideas? The digital marketing director of Jingyan Medical Beauty Group -Liao Yanzhu Olive shared her marketing ideas without any secret, and also brought out how the latest AI technology can help marketing.
Three tips, one person can operate 14 official accounts
Jingyan Medical Cosmetology Group was founded in 2010 by the chief director, Dr. Chen Junguang. It planted its flag in Neihu in November this year. Preparations are being made for its opening in Linkou. There are 14 clinics in the north, middle and south. We hope to serve more people with medical beauty needs. customer. For Jingyan Medical Beauty, one person has to operate 14 official accounts, which is a huge workload. Olive has three tips for this:
1. Set priorities
Prioritize the main push official accounts, judge based on the three dimensions of target customer group, interaction frequency and revenue potential classification, and put resources and budget on the most important official accounts. For example, Neihu Clinic, which just opened in November this year, almost all of the friends who join are new customers. They will be more curious about the services provided by the clinic and are more willing to see the promoted content, so the blocking rate is low.
2. Unified content tailor-made
Based on the two axes of brand consistency needs and target customer group similarity, content management is divided into four quadrants:
(1) High demand for brand consistency and high croatia phone number data customer group similarity:
Prioritize unified content. New customers like Jingyan Medical Beauty’s 14 official accounts mainly promote introductory treatments.
(2) Low demand for brand consistency and high customer group similarity:
Take a hybrid strategy and fine-tune it for specific accounts. For example, judging from the data, customers in Taipei are more willing to accept new treatments, so new treatments such as Electronic Sound Double Wave are promoted.
(3) High demand for brand consistency and low customer group similarity:
Adopting flexible content is more like keeping up with hot keywords. For example, the biggest topic of the Paris Olympics in August is Lin Yangpei's gold medal. When the title is pushed, it will follow the hot news and attract friends to Kaifeng.
(4) Low demand for brand consistency and low customer group similarity:
Priority is given to customized content. For example, in terms of weather, as we enter early autumn, the weather has turned cooler in the north, and customers’ skin is in a seasonal state, so it is suitable for moisturizing treatments at this time. However, the sun is still shining brightly in the south, so summer treatments are suitable. Content optimization can be carried out according to customized needs.