By leveraging artificial intelligence in digital marketing, marketers can better understand their target audiences and create more effective ad campaigns. They can learn more about user preferences and identify the ideal moments for sending ad messages.
AI can also be used to analyze user behavior and interaction with ads, providing insight into user needs. By analyzing what the users usually buy, what content they prefer, and what they’re searching for, as well as their demographics, AI can predict whether a client will make repeat purchases or how likely a particular prospect is to convert. With this knowledge, marketers can tailor their campaigns to reach their intended audience better, ensuring greater conversion rates and ROI.
3 Real Examples of AI Usage in Mobile Marketing
1. Prom.ua’s dynamic pricing algorithms to adjust product prices
Prom.ua uses an AI-powered Reteno solution to adjust pricing of their products and instantly notify users interested in those products about the price drop. By using predictive analytics and machine learning algorithms, Prom.ua can adjust product prices in real time to match customer demand. This enables them to offer competitive prices and stay ahead of the competition.
2. Duolingo’s personalized language lessons to meet user needs
AI algorithms adapt to each learner's unique learning style and provide them with a personalized curriculum. These AI-powered algorithms are capable of evaluating learners’ progress and strengths in real time, so they can tailor content to their individual needs. This helps language learners stay motivated and engaged while providing the best possible learning outcome.
Besides that, Duolingo keeps learners on track with the help of personalized reminders and notifications. This ensures that users can stay focused on their goals, practice regularly, and ultimately achieve fluency faster than ever before!