If any categories or product groups have a ROAS lower than the campaign average
Posted: Sun Jan 19, 2025 8:57 am
Use columns ROAS (return on ad spend) is a key metric when evaluating the effectiveness of shopping campaigns. For easy analysis, it is recommended to customize the display of the required metric columns in the Google Ads interface. To do this, click on the column header and select “Custom Option”. set up google shopping 1 Be sure to include the "Conversion Value/Cost" column, as the ratio of conversion value to costs is the ROAS indicator. You can select the remaining columns as desired for your tasks, and then save the created set of columns. how to set up google shopping 1 Shopping campaigns should be analyzed and optimized based on ROAS on a regular basis.
they are reducing overall profitability. Track what breaks analytics On average, for Ukrainian e-commerce, the number of real sales exceeds the transaction data tracked in Google Analytics by 20-50%. A smaller dominican republic phone number list number of transactions in GA4 can be caused by the following: GDPR requirements for the protection of users' personal data; iOS users who have disabled tracking in apps and browsers; using ad blocking plugins; orders placed by phone or through other channels and entered manually by the manager into the admin panel or CRM; Delay in sending event data to GA4 by 3-4 days.
To estimate the margin of error, compare all sales from the site for the last 30 days (or another period) in the admin panel or CRM with transaction data in Google Analytics. Please take into account the identified error when calculating the profitability of campaigns. For example, if the average margin is 30% and the tracking error in GA4 is 25%, the minimum acceptable ROAS to break even would be: (100/30%)*(1-25%)=250%. For products with a 20% margin and 20% tracking error, the minimum ROAS threshold will increase to 400%. Use UTM tags To track traffic sources and attributing conversions, it is recommended to use UTM parameters in URLs.
they are reducing overall profitability. Track what breaks analytics On average, for Ukrainian e-commerce, the number of real sales exceeds the transaction data tracked in Google Analytics by 20-50%. A smaller dominican republic phone number list number of transactions in GA4 can be caused by the following: GDPR requirements for the protection of users' personal data; iOS users who have disabled tracking in apps and browsers; using ad blocking plugins; orders placed by phone or through other channels and entered manually by the manager into the admin panel or CRM; Delay in sending event data to GA4 by 3-4 days.
To estimate the margin of error, compare all sales from the site for the last 30 days (or another period) in the admin panel or CRM with transaction data in Google Analytics. Please take into account the identified error when calculating the profitability of campaigns. For example, if the average margin is 30% and the tracking error in GA4 is 25%, the minimum acceptable ROAS to break even would be: (100/30%)*(1-25%)=250%. For products with a 20% margin and 20% tracking error, the minimum ROAS threshold will increase to 400%. Use UTM tags To track traffic sources and attributing conversions, it is recommended to use UTM parameters in URLs.