Optimization task - a convenient and useful resource!

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And finally, Yandex took into account the opinion of the majority and announced the abolition of TIC as an indicator. But, it is impossible to simply discount the long-standing value. Therefore, new values ​​"ICS" will replace it. According to official sources, ICS ( site quality index ) will be a value of the combination of all sources available to Yandex. It is difficult to say yet whether links and their value as such will perish, but it is quite expected that their place will become insignificant (and will not be taken into account).


What changes will this bring to optimization? benin company email list Most likely, almost none. Focus on usability, usefulness and quality of content has long been a leading position in bringing a site to the TOPs. If you no longer have to allocate time for external optimization aimed at purchasing rental links, then the conclusion is obvious - there will be more time left to work out the quality of content and design. And this is already a significant plus.

What is this ICS?

It is not yet clear what values ​​will be included in the calculation formula. According to the official Yandex blog, there is information:

"By quality of the site, we mean, first of all, the demand for the site by the audience. The more users were able to satisfy their needs with the help of the site, the more tasks they solved, the more useful it is. At the same time, it is not just the number of users that is important, but also the degree of their satisfaction, the overall level of trust in the site. We use similar principles for our main metric of search quality."

Usefulness and user satisfaction rating

The site should not only attract new users, be useful and get a good rating

Where this information will be collected from, whether it will use assessments from aggregators, reference books, review sites or attract new groups of assessors, it is impossible to say today. But the reputation of the site on the network will now play a significant role in its indicators.

Positions and more

Will the new indicator affect ranking? Yandex has no answer. We are expecting a period of testing and improvements to the algorithm. Perhaps the answer will depend on the success of the implementation of the new value, the degree of its objectivity. But for now, no changes are expected for either the issuance or search engine promotion . IKS will be a new measure for those who like to compare numbers, and not develop the resource.

Most likely, full information will appear with the launch of ICS and its appearance in Webmaster. Whether Yandex is really preparing changes for us, we will find out next week.