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Posted: Sun Jan 19, 2025 8:10 am
Discover marketing strategies and techniques that work
Want a deeper understanding of your marketing aruba email list campaigns? Check out the Social Media Marketing Podcast! Published weekly since 2012, the Social Media Marketing Podcast helps you navigate the ever-changing marketing jungle with expert interviews from marketing experts.
But don't let the name fool you. This show is about much more than social media marketing. With over 600 episodes and millions of downloads each year, the show has been a trusted resource for marketers for over a decade
Balance marketing and sales efforts to drive agency growth
Running a successful business requires effectively balancing the work between key functions like marketing and sales. Marketing technology expert John Wall shares strategies for optimizing time allocation between these key areas based on business stage, metrics, feedback, and more.
For small business owners who haven’t yet achieved product-market fit, John recommends reading Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Wares. The Traction Framework requires that you focus 50% of your energy on improving the product itself and the other 50% on your sales and marketing efforts to gain market feedback. This intense focus is necessary early on to verify whether customers want your product and are willing to pay for it—that is, whether they understand the value of your product.
Want a deeper understanding of your marketing aruba email list campaigns? Check out the Social Media Marketing Podcast! Published weekly since 2012, the Social Media Marketing Podcast helps you navigate the ever-changing marketing jungle with expert interviews from marketing experts.
But don't let the name fool you. This show is about much more than social media marketing. With over 600 episodes and millions of downloads each year, the show has been a trusted resource for marketers for over a decade
Balance marketing and sales efforts to drive agency growth
Running a successful business requires effectively balancing the work between key functions like marketing and sales. Marketing technology expert John Wall shares strategies for optimizing time allocation between these key areas based on business stage, metrics, feedback, and more.
For small business owners who haven’t yet achieved product-market fit, John recommends reading Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Wares. The Traction Framework requires that you focus 50% of your energy on improving the product itself and the other 50% on your sales and marketing efforts to gain market feedback. This intense focus is necessary early on to verify whether customers want your product and are willing to pay for it—that is, whether they understand the value of your product.