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How to have a sales and marketing funnel focused on results?

Posted: Sun Jan 19, 2025 7:10 am
by Fgjklf
Are you still not working with a sales and marketing funnel in your strategy? You need to let go of outdated models and start working with strategies dedicated to qualifying your leads and integrating your marketing and sales efforts.

Using strategic models is the best way to ensure that each step of your strategy is working in favor of your results.

After all, insisting on inefficient techniques can be highly disastrous for your results.

That's why you need to learn how to improve your iceland phone number resource sales funnel and adopt a strategy capable of capturing a good volume of leads and qualifying them appropriately, since it's not enough to just reach a large audience, you also need to activate it with the right timing and approach.

So, check out the following article to see how you need to rethink your sales funnel model and how you can integrate your marketing and sales efforts with a focus on concrete results. Enjoy!

How to rethink the sales funnel with a focus on results?
Implementing an Inbound Marketing strategy based on a classic sales funnel model is no longer enough to generate the expected results in this segment.

This is because the profile impacted by the campaign does not always correspond to the brand's target audience , in addition to it being complex to define the best moments to make commercial contact.

This scenario has created the need to rethink the way this work is done in marketing. Therefore, it is necessary to include some new steps in the process that are characterized by greater integration between the marketing and sales sectors .

Therefore, they must stop acting independently and start sharing goals and strategies.

This way, it will be possible to achieve higher quality results by combining more agile and concentrated efforts in actions capable of generating higher returns.

This is then made possible through improved lead qualification , where you can learn more about your audience’s needs and preferences and the best times to approach them.

Since we are talking about the union between marketing and sales, watch the following video!