T-Mobile (operates on the T2 and MTS networks)
Posted: Sun Jan 19, 2025 6:59 am
Bank MVNOs compete with the Big Four for customers
At the end of 2023, the total revenue of four Russian banking virtual mobile operators exceeded RUB 15.3 billion (versus RUB 8.7 billion in 2022), with the main contribution coming from Tinkoff Mobile LLC (now the T-Mobile brand). If we single out the four banking MVNOs as a separate segment, the market shares by revenue in 2023 among its participants were distributed approximately as follows: Tinkoff Mobile LLC - 73.15% of the market, Sberbank-Telecom LLC (SberMobile brand) - 20.9%, New Mobile Communications LLC (Gazprombank Mobile brand) - 3.75% and VTB Mobile LLC - 2.2%.
remained the largest australia telegram banking MVNO in 2024. In June 2024, T-Mobile CEO Vitaly Briedis revealed the subscriber base: it amounted to 6 million clients. A T-Mobile representative told ComNews that the base grew by 35% in 2024. "We continue to show excellent growth year on year. We launched new regions. But the key achievement is a multiple increase in business indicators due to smarter segmental attraction, work with base monetization and a general increase in business efficiency and service quality," said a T-Mobile representative.
In 2025, T-Mobile plans to "continue to grow faster than the market", launch new technological services around telecom, including using LLM technologies, apply greater personalization in tariff formation and develop new ecosystem mechanics. The task of protecting customers from spam, fraud and unwanted calls is also still relevant.
A representative of the press service of SberMobile (works on the networks of T2, MegaFon and Miranda) told ComNews that it is currently available in 83 regions. "We have grown over the past year. The number of users has increased many times over, and ARPU has also grown. First of all, this is due to entering new regions," said a representative of the press service of SberMobile. He also noted that the important drivers of growth were the increase in the number of employees and the launch of three federal advertising campaigns.
The active subscriber base of Gazprombank Mobile (operates on T2 networks) is growing: the operator has connected more than 1.1 million clients, the ARPU indicator has grown year-on-year by almost 1.5 times, Anastasia Speshilova, CEO of GPB Mobile, shared with ComNews.
"We managed to work well with the product marginality," said Anastasia Speshilova. "The main growth drivers were additional services and services, as well as convergent products with the bank. We also managed to increase the operational efficiency of the business as a whole by 20 percentage points."
2025 is the third year in the three-year development strategy, according to which GPB Mobile has set a goal of achieving independent financing. The CEO said that the operator will implement it in 2025.
Also, for the second year in a row, GPB Mobile became the virtual operator of the year with the best convergent products and received the ComNews Awards. Best solutions for the digital economy. "We will continue to create new convergent products in accordance with the key trends of our bank," promised Anastasia Speshilova.
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At the end of 2023, the total revenue of four Russian banking virtual mobile operators exceeded RUB 15.3 billion (versus RUB 8.7 billion in 2022), with the main contribution coming from Tinkoff Mobile LLC (now the T-Mobile brand). If we single out the four banking MVNOs as a separate segment, the market shares by revenue in 2023 among its participants were distributed approximately as follows: Tinkoff Mobile LLC - 73.15% of the market, Sberbank-Telecom LLC (SberMobile brand) - 20.9%, New Mobile Communications LLC (Gazprombank Mobile brand) - 3.75% and VTB Mobile LLC - 2.2%.
remained the largest australia telegram banking MVNO in 2024. In June 2024, T-Mobile CEO Vitaly Briedis revealed the subscriber base: it amounted to 6 million clients. A T-Mobile representative told ComNews that the base grew by 35% in 2024. "We continue to show excellent growth year on year. We launched new regions. But the key achievement is a multiple increase in business indicators due to smarter segmental attraction, work with base monetization and a general increase in business efficiency and service quality," said a T-Mobile representative.
In 2025, T-Mobile plans to "continue to grow faster than the market", launch new technological services around telecom, including using LLM technologies, apply greater personalization in tariff formation and develop new ecosystem mechanics. The task of protecting customers from spam, fraud and unwanted calls is also still relevant.
A representative of the press service of SberMobile (works on the networks of T2, MegaFon and Miranda) told ComNews that it is currently available in 83 regions. "We have grown over the past year. The number of users has increased many times over, and ARPU has also grown. First of all, this is due to entering new regions," said a representative of the press service of SberMobile. He also noted that the important drivers of growth were the increase in the number of employees and the launch of three federal advertising campaigns.
The active subscriber base of Gazprombank Mobile (operates on T2 networks) is growing: the operator has connected more than 1.1 million clients, the ARPU indicator has grown year-on-year by almost 1.5 times, Anastasia Speshilova, CEO of GPB Mobile, shared with ComNews.
"We managed to work well with the product marginality," said Anastasia Speshilova. "The main growth drivers were additional services and services, as well as convergent products with the bank. We also managed to increase the operational efficiency of the business as a whole by 20 percentage points."
2025 is the third year in the three-year development strategy, according to which GPB Mobile has set a goal of achieving independent financing. The CEO said that the operator will implement it in 2025.
Also, for the second year in a row, GPB Mobile became the virtual operator of the year with the best convergent products and received the ComNews Awards. Best solutions for the digital economy. "We will continue to create new convergent products in accordance with the key trends of our bank," promised Anastasia Speshilova.
Read also