While significantly larger file sizes may present storage challenges initially,
Posted: Sun Jan 19, 2025 6:45 am
To guarantee access to 1080p enhanced quality video and ensure anguilla email list the best viewing experience, YouTube recommends subscribers upgrade to a compatible 4K streaming device if they haven't already.
Our Take: YouTube's recent announcement that it will offer higher-quality 1080p video streaming to YouTube TV and Primetime Channel subscribers prompted an in-depth discussion between two video experts. While the update allows viewers to watch higher quality 1080p video, the focus of discussion turns to the importance of recording original video content in 4K resolution.
YouTube video expert Diana Gladney says marketers and content creators should have been switching to recording all content in 4K within the past few years. While uploading 4K video isn't essential for every platform, recording at a higher resolution future-proofs your content.
Regardless of how platforms and compression evolve, starting with 4K source material allows for greater flexibility and wiggle room. Additionally, higher-resolution master copies allow marketers and more creators to produce higher-quality B-rolls or clips for future video projects.
Overall, there was consensus that 4K should now be the standard for brands looking to present themselves at the highest quality. Recording video in 4K demonstrates a commitment to excellence and professionalism. Essentially, a “major and minor” in 4K will fuel future creativity. Brands that embrace 4K will emerge as leaders.
establishing full 4K workflows allows organizations to take full advantage of emerging technologies. The rewards of being a step ahead are worth it. In the world of video marketing, first impressions matter, and 4K makes a significant impact.
Our Take: YouTube's recent announcement that it will offer higher-quality 1080p video streaming to YouTube TV and Primetime Channel subscribers prompted an in-depth discussion between two video experts. While the update allows viewers to watch higher quality 1080p video, the focus of discussion turns to the importance of recording original video content in 4K resolution.
YouTube video expert Diana Gladney says marketers and content creators should have been switching to recording all content in 4K within the past few years. While uploading 4K video isn't essential for every platform, recording at a higher resolution future-proofs your content.
Regardless of how platforms and compression evolve, starting with 4K source material allows for greater flexibility and wiggle room. Additionally, higher-resolution master copies allow marketers and more creators to produce higher-quality B-rolls or clips for future video projects.
Overall, there was consensus that 4K should now be the standard for brands looking to present themselves at the highest quality. Recording video in 4K demonstrates a commitment to excellence and professionalism. Essentially, a “major and minor” in 4K will fuel future creativity. Brands that embrace 4K will emerge as leaders.
establishing full 4K workflows allows organizations to take full advantage of emerging technologies. The rewards of being a step ahead are worth it. In the world of video marketing, first impressions matter, and 4K makes a significant impact.