What are the advantages of integrating WhatsApp and HubSpot?
Posted: Sun Jan 19, 2025 6:43 am
The motivation of managers who seek to invest in technology is related to the creation of improvements that optimize the operation as a whole. In this case, we can say that there are internal benefits, such as increased efficiency in processes and reduced costs.
There are also aspects linked to commercial practices, that is, which optimize the relationship with the customer and contribute to their retention.
To explain the benefits of this initiative in detail, honduras phone number resource we will discuss some of the benefits that can be achieved through integration. With the support of HubSpot tools, your company can:
Keep a history of interactions
Do you know how to practice lead nurturing ? This is a practice that consists of creating a strategy for sending segmented emails according to the potential customer's profile.
This segmentation is only possible through the sales funnel, which begins to be outlined from the user's first contact with the company. Therefore, the messages exchanged through WhatsApp serve as a basis for beginning to solidify this relationship.
In this scenario, information about interests, expectations and needs is essential to understand the best way to serve each customer.
In addition to its strategic role, there is also the guarantee of reliability that determines that the data collected will only be used for commercial purposes.
Automate messages using templates
One of the most used features in WhatsApp in its corporate version is the possibility of programming templates according to the type of communication you want to establish.
Some of the most common examples include:
sending promotional offers;
the announcement of new products;
clarification of doubts;
the communication of relevant information about products and services.
Furthermore, the integration also allows sending texts, images, links and documents.
There are also aspects linked to commercial practices, that is, which optimize the relationship with the customer and contribute to their retention.
To explain the benefits of this initiative in detail, honduras phone number resource we will discuss some of the benefits that can be achieved through integration. With the support of HubSpot tools, your company can:
Keep a history of interactions
Do you know how to practice lead nurturing ? This is a practice that consists of creating a strategy for sending segmented emails according to the potential customer's profile.
This segmentation is only possible through the sales funnel, which begins to be outlined from the user's first contact with the company. Therefore, the messages exchanged through WhatsApp serve as a basis for beginning to solidify this relationship.
In this scenario, information about interests, expectations and needs is essential to understand the best way to serve each customer.
In addition to its strategic role, there is also the guarantee of reliability that determines that the data collected will only be used for commercial purposes.
Automate messages using templates
One of the most used features in WhatsApp in its corporate version is the possibility of programming templates according to the type of communication you want to establish.
Some of the most common examples include:
sending promotional offers;
the announcement of new products;
clarification of doubts;
the communication of relevant information about products and services.
Furthermore, the integration also allows sending texts, images, links and documents.