Website redesign helps increase conversion
Posted: Sun Jan 19, 2025 6:20 am
Obviously, the more inconvenient the site is, the more expensive the conversion. By saving on improvements, you can lose much more in advertising costs.
What if competitors click on my ads?
Unlike stories with advertising for other vatican city company email list people's branded queries, search engines are struggling with situations when competitors try to ruin your advertising campaign by "clicking" ads.
Therefore, advertisers are automatically assigned protection against "click fraud". If the system recognizes actions that harm the effectiveness of your advertising, then funds for the transition are not written off. In the future, all transitions are rechecked again, and if invalid ones are found, the funds for them are returned to the account balance.
In order to independently establish the fact of “click fraud”, you should pay attention to the following parameters:
a sharp increase in traffic compared to other days;
minimum visitor's visit time;
duplicate addresses;
minimal activity on the site: the mouse barely moves, no scrolling.
We change everything! Nothing works for you
Making advertising effective is not always possible from the first launch. It is necessary to test different settings and creatives. All sites are different and even the agency's experience does not always allow you to immediately find advantages.
It is also important to consider the average decision-making period in a particular area. If we work with flower delivery, then 3 days without conversions are a reason to review creatives. But if we are working with a complex b2b product, where the client makes a purchase decision over several months, then it is too early to draw any conclusions after 2 weeks.
Nothing works with context? Don't despair! The first launch and specialists do not always succeed
The principle of launching contextual advertising in the first week involves collecting statistics, identifying the most effective settings options, bid levels, phrases and ads, and then making a decision on optimizing advertising campaigns.
Conclusion
We understand how important it is for an advertiser to be aware of what is happening and understand what he is paying money for. Therefore, we have analyzed the most common questions that we encounter at the beginning of cooperation.
We hope that our answers will help you save time, which can be spent on improving the quality of advertising, rather than solving standard situations.
We wish all customers competent specialists, and specialists understanding clients.
What if competitors click on my ads?
Unlike stories with advertising for other vatican city company email list people's branded queries, search engines are struggling with situations when competitors try to ruin your advertising campaign by "clicking" ads.
Therefore, advertisers are automatically assigned protection against "click fraud". If the system recognizes actions that harm the effectiveness of your advertising, then funds for the transition are not written off. In the future, all transitions are rechecked again, and if invalid ones are found, the funds for them are returned to the account balance.
In order to independently establish the fact of “click fraud”, you should pay attention to the following parameters:
a sharp increase in traffic compared to other days;
minimum visitor's visit time;
duplicate addresses;
minimal activity on the site: the mouse barely moves, no scrolling.
We change everything! Nothing works for you
Making advertising effective is not always possible from the first launch. It is necessary to test different settings and creatives. All sites are different and even the agency's experience does not always allow you to immediately find advantages.
It is also important to consider the average decision-making period in a particular area. If we work with flower delivery, then 3 days without conversions are a reason to review creatives. But if we are working with a complex b2b product, where the client makes a purchase decision over several months, then it is too early to draw any conclusions after 2 weeks.
Nothing works with context? Don't despair! The first launch and specialists do not always succeed
The principle of launching contextual advertising in the first week involves collecting statistics, identifying the most effective settings options, bid levels, phrases and ads, and then making a decision on optimizing advertising campaigns.
Conclusion
We understand how important it is for an advertiser to be aware of what is happening and understand what he is paying money for. Therefore, we have analyzed the most common questions that we encounter at the beginning of cooperation.
We hope that our answers will help you save time, which can be spent on improving the quality of advertising, rather than solving standard situations.
We wish all customers competent specialists, and specialists understanding clients.