Communicating with the right audience at the right time
Posted: Sun Jan 19, 2025 6:10 am
In the previous topic, we talked about building a qualified audience, but the benefits of digital marketing go far beyond that. It allows your company to communicate with the public at the right time.
In the digital environment, it is possible to know exactly who you are talking to and even create much more precise segmented marketing campaigns, filtering:
sex;
age;
demographic data;
among other relevant information.
This way, the company can create several personalized ghana phone number resource campaigns simultaneously for different audiences.
4. Possibility to analyze data with high precision
Measuring the real results of each campaign is another benefit of digital marketing. This is not possible with offline campaigns !
Let's take an example: your company made a large investment in marketing and displayed the campaign on several billboards around the city. Although you know how many billboards were hired, you have no way of knowing how many people saw the ad.
With an email marketing campaign and specific software , you can get precise information about how many people opened the email, clicked on the link or made a purchase. Very practical, isn't it?
Since we mentioned email marketing, let's take a look at one of the biggest myths about digital marketing!
It is also possible to track website traffic and monitor user behavior when accessing the site, i.e., observe which pages they visit most and the time spent on each of them.
The performance of Google ads and social media posts can also be accurately measured. And all of this in real time, which allows the company to redirect its investments or change its strategy so that the campaigns achieve the desired objective .
In the digital environment, it is possible to know exactly who you are talking to and even create much more precise segmented marketing campaigns, filtering:
sex;
age;
demographic data;
among other relevant information.
This way, the company can create several personalized ghana phone number resource campaigns simultaneously for different audiences.
4. Possibility to analyze data with high precision
Measuring the real results of each campaign is another benefit of digital marketing. This is not possible with offline campaigns !
Let's take an example: your company made a large investment in marketing and displayed the campaign on several billboards around the city. Although you know how many billboards were hired, you have no way of knowing how many people saw the ad.
With an email marketing campaign and specific software , you can get precise information about how many people opened the email, clicked on the link or made a purchase. Very practical, isn't it?
Since we mentioned email marketing, let's take a look at one of the biggest myths about digital marketing!
It is also possible to track website traffic and monitor user behavior when accessing the site, i.e., observe which pages they visit most and the time spent on each of them.
The performance of Google ads and social media posts can also be accurately measured. And all of this in real time, which allows the company to redirect its investments or change its strategy so that the campaigns achieve the desired objective .