The main stages of preparation here include:
Posted: Sun Jan 19, 2025 6:04 am
Promotions and discounts
Have you noticed that for a long time now most goods in stores have been regularly sold at discounts? Often the discounts are fictitious, but at some point the consumer became so spoiled by their abundance that he rarely buys goods with a white price tag and without the conventional inscription "sale".
Use all possible loyalty programs that you can russia company email list afford. Coupons, promo codes, gifts with purchase, referral programs. If you manage to convince the buyer that he has the opportunity to save on the New Year's sale, then you will significantly increase his loyalty.
Certificates
For some users, a gift certificate to the recipient's favorite company is a win-win gift option. If such a product fits logically into your assortment and is not yet provided, then the pre-New Year period is the ideal time to fill this gap.
Don't forget about the mood by taking care of a festive design for the certificate
Certificates can be made for most goods and services. We recommend making several options - depending on the solvency of your target audience. For example, 500, 1000, 3000, 5000 rubles and more
Promotion
Finally, a little about promotion. In pre-holiday days, the effectiveness of marketing increases significantly - buyers themselves are looking for profitable offers for buying gifts. Let's look at several ways to promote and increase sales during the preparation for the New Year.
SEO promotion
When preparing an online store for the New Year, you should update the semantic core. You don't even need to go to WordStat to understand that the query "buy a gift" is especially relevant during this period
Therefore, it is necessary to collect keywords for the store's subject and conduct re-optimization . It will be better if you do this at the beginning of autumn, since there may be delays in reindexing.
splitting queries into subcategories. For example, when selling souvenirs, the query "New Year's gift" can be divided into "New Year's gift for a child", "New Year's gift for a girl", etc.;
creating a “New Year” section on the website (we mentioned this above);
analysis of popular queries on business topics and writing unique texts for pages with popular products;
setting up contextual advertising for queries related to your business category and New Year's theme.
If your site has a blog, it would be useful to update it with thematic articles.
New Year's articles
It is worth noting here that articles do not have a direct impact on conversion, although there may be exceptions in the case, for example, when you dedicate an article to a product and provide links to it. However, even if you do not write selling articles, they can bring new potential customers to the site, increasing traffic and improving the site's ranking factors in the search engine. And if you regularly publish useful and interesting material, you get the opportunity to form a circle of regular readers around you, who are highly likely to become your clients or recommend you to their friends.
During holidays, it is always useful to write articles whose topics solve known user problems. And in the pre-New Year period, articles titled "What to give a man for the New Year", "New Year gifts for children", "New Year decorations for the home" have a high probability of finding their reader and bringing them to your site.
Have you noticed that for a long time now most goods in stores have been regularly sold at discounts? Often the discounts are fictitious, but at some point the consumer became so spoiled by their abundance that he rarely buys goods with a white price tag and without the conventional inscription "sale".
Use all possible loyalty programs that you can russia company email list afford. Coupons, promo codes, gifts with purchase, referral programs. If you manage to convince the buyer that he has the opportunity to save on the New Year's sale, then you will significantly increase his loyalty.
Certificates
For some users, a gift certificate to the recipient's favorite company is a win-win gift option. If such a product fits logically into your assortment and is not yet provided, then the pre-New Year period is the ideal time to fill this gap.
Don't forget about the mood by taking care of a festive design for the certificate
Certificates can be made for most goods and services. We recommend making several options - depending on the solvency of your target audience. For example, 500, 1000, 3000, 5000 rubles and more
Promotion
Finally, a little about promotion. In pre-holiday days, the effectiveness of marketing increases significantly - buyers themselves are looking for profitable offers for buying gifts. Let's look at several ways to promote and increase sales during the preparation for the New Year.
SEO promotion
When preparing an online store for the New Year, you should update the semantic core. You don't even need to go to WordStat to understand that the query "buy a gift" is especially relevant during this period
Therefore, it is necessary to collect keywords for the store's subject and conduct re-optimization . It will be better if you do this at the beginning of autumn, since there may be delays in reindexing.
splitting queries into subcategories. For example, when selling souvenirs, the query "New Year's gift" can be divided into "New Year's gift for a child", "New Year's gift for a girl", etc.;
creating a “New Year” section on the website (we mentioned this above);
analysis of popular queries on business topics and writing unique texts for pages with popular products;
setting up contextual advertising for queries related to your business category and New Year's theme.
If your site has a blog, it would be useful to update it with thematic articles.
New Year's articles
It is worth noting here that articles do not have a direct impact on conversion, although there may be exceptions in the case, for example, when you dedicate an article to a product and provide links to it. However, even if you do not write selling articles, they can bring new potential customers to the site, increasing traffic and improving the site's ranking factors in the search engine. And if you regularly publish useful and interesting material, you get the opportunity to form a circle of regular readers around you, who are highly likely to become your clients or recommend you to their friends.
During holidays, it is always useful to write articles whose topics solve known user problems. And in the pre-New Year period, articles titled "What to give a man for the New Year", "New Year gifts for children", "New Year decorations for the home" have a high probability of finding their reader and bringing them to your site.