Among the most important KPIs are micro and macro conversions
Posted: Sun Jan 19, 2025 5:57 am
Now I want to test the Google Indexing API.What is micro conversion and macro conversion on a website Ivanina Roman Mishchenko Sergey March 26, 2024 6 minutes 719 0 0 marketing Share No time to read? Content • Conversion – what is it? • What is meant by microconversion • What is the difference between macroconversion • How to optimize micro conversions • GA4 Conversion Sequence Research • Conclusion micro conversions Planning any campaign to increase conversions on landing pages or websites should start with clearly defining key performance indicators (KPIs). Tracking these metrics will allow you to assess the success of your optimization efforts and ensure that your business is moving in the right direction.
We will discuss them in more detail below. Conversion - what is it? Let's start with the definition of this concept. Conversion is the interaction of a visitor with a site that leads to the desired action. For example: purchase bahamas phone number list of goods or services; registration on the website or subscription to the newsletter; filling out a feedback form or requesting a consultation; viewing a certain number of pages or spending a certain amount of time on a site. Conversion is very important because it reflects the level of user engagement and their interest in the products or services offered.
To track this metric, special web analytics tools such as Google Analytics 4 are used. What is meant by microconversion micro and macro conversions All events on the site can be divided into micro and macro conversions. Micro conversion is an intermediate user action on the site or in the application that indicates their potential interest in the product or service. For example: watching a video or reading an article on your website; downloading free content material (e-book, template, etc.); adding a product to the cart or wish list; clicking on a link in an email; using a price calculator or other interactive tool.
We will discuss them in more detail below. Conversion - what is it? Let's start with the definition of this concept. Conversion is the interaction of a visitor with a site that leads to the desired action. For example: purchase bahamas phone number list of goods or services; registration on the website or subscription to the newsletter; filling out a feedback form or requesting a consultation; viewing a certain number of pages or spending a certain amount of time on a site. Conversion is very important because it reflects the level of user engagement and their interest in the products or services offered.
To track this metric, special web analytics tools such as Google Analytics 4 are used. What is meant by microconversion micro and macro conversions All events on the site can be divided into micro and macro conversions. Micro conversion is an intermediate user action on the site or in the application that indicates their potential interest in the product or service. For example: watching a video or reading an article on your website; downloading free content material (e-book, template, etc.); adding a product to the cart or wish list; clicking on a link in an email; using a price calculator or other interactive tool.