This app put an interesting spin on stories or short videos and in this article, we are going to explain why Tik Tok has grown so much. But first let's understand what this social network is all about.
What is Tik Tok App?
In China, this app is called Douyin and means “shake the music.” These words fit Tik Tok App – its name outside its country of origin – like a glove, since it is a social network based on sharing short music clips. In general, they are funny videos that will catch your attention.
As for how it works, it allows you to create, edit, and upload musical selfie videos that last 15 seconds, so you can apply various effects and add a musical background. It also has some artificial intelligence tools and includes special effects, filters, and augmented reality features.
The app is characterized by being very intuitive and with editing options that are easier to use than other social networks such as Instagram –its direct competition– so that you can make funny videos without having much knowledge in the area. It also includes other features such as the possibility of sending messages, voting, friends lists along with a follower system.
History of Tik Tok App: How has it grown?
The Tik Tok app was designed by the Chinese company Bytedance, which launched its promotion in September 2016. The social network was developed over a period of 200 days and in its launch year it obtained 100 million users, with more than a billion videos viewed every day.
The app then began to expand in 2017, when the company bought its main competitor, Musical.ly, for $1 billion to integrate it into the app. The result was a fusion of choreographies and song playbacks that managed to captivate young people.
Did you know that, as of this year, earnings have tripled and Bytedance became the most valuable startup in the world , surpassing Uber. The organization stated that Tik Tok App has more than 800 million active users worldwide.
This application has been the most downloaded on iPhone, which is a major taiwan cp number competitor for other social networks such as WhatsApp and Facebook.
The popularity that generation Z gave him
According to a study on social networks carried out by We Are Social and Hootsuite, it is noted that:
“It is true that Instagram users have increased in several countries, from 800 million in 2018 to 1 billion in 2019. But not all teenagers have gone to this social network. A new platform has taken off, which was not among the most used and this year, is among the 10 most popular social networks in the world with 500 million users. It is Tik Tok.”
This social network managed to capture the attention of Generation Z – a demographic group born after 1995 – which is between 13 and 24 years old (depending on the authors, the range may vary slightly). Some digital marketing specialists point out that this application has captivated the most unreachable audience for social networks: those who do not consume mass media and know how to avoid any advertising.
That's why the Tik Tok app focused on smart growth. Part of the appeal and success of the new features it is launching is due to the extensive testing it has done in the Chinese market, its original market.
There are currently plenty of options to filter out unwanted attention, control privacy and profile data, and it is educating users on how to use the platform and how to keep its younger audience safe.
Tiktokers: A new community in generation Z
The Tik Tok app has brought with it a new community among digital natives: known as tiktokers (just like there are youtubers and instagrammers). This is how the social network calls its users and how many of them already make themselves known.
Many of them have millions of followers and share content daily. Some say that “adults don’t understand the app, but they know what it’s about.” The boom that the app has caused among teenagers has a community that defines it. “It’s very popular and everyone wants to use it,” say teenagers interviewed by the company that founded the app. The simple idea of interaction and visual communication will make you feel identified with its features too.
Facebook wants to compete with Tik Tok
This year, Facebook employees claimed in an audio recording, leaked by The Verge , that Tik Tok App “was becoming the first major Chinese tech company that would be a global competitor to other social networks.”
Facebook founder Mark Zuckerberg has explained his strategy to curb the rapid growth of the app that has attracted the attention of young people, which involves the dissemination of Lasso, his short video app.
According to the audio, Mexico is part of the tech company's plans to boost its 15-second video app, which was secretly launched in 2018. Zuckerberg said the organization plans to modify Instagram's search tab to highlight the stories format, "users' favorite format for consuming content."
In short, the Tik Tok app allows you to create simple and fast content instantly. This social network is preferred by young people and its growth has increased with the improvements of its features that ensure your privacy and information protection. Get rid of your doubts! What are you waiting for to download and try the application for yourself?