What advertising channels to use today?
Posted: Sun Jan 19, 2025 5:45 am
So, what should those who have lost a dense flow of leads do in the current situation? Obviously, resources need to be redistributed promptly, rather than sitting idle and waiting for everything to settle down.
And, first of all, you should use channels that bosnia and herzegovina company email list allow you to predict the result. First of all, this is contextual advertising in Yandex . However, it is worth understanding that now the demand for this tool will sharply increase due to the shutdown of advertising in Google, and the rates will creep up.
The influx of audience in VK obliges to test this channel, even if it did not bring results before. In general, we advise not to concentrate all efforts on one channel, but to test different directions: Direct, VK, MyTarget, seeding in Telegram. Each of the tools has its advantages and disadvantages.
For example, in VK the statistics are faulty, they are overstated, the conversion is not very high, the algorithms are not optimized. The advantages are the ability to parse the audience from target groups, as well as a minimum daily budget of 10 rubles.
MyTarget is even worse with conversions and has no optimization algorithms. However, there are many sites, video formats, auctions are not overheated compared to Yandex.Direct. The advantages of Yandex.Direct are hot targeted traffic and the ability to assess unrealized potential.
We hope that Google Ads will continue to operate after the foreign policy situation stabilizes. For now, all campaigns should be disabled to avoid unauthorized unwinding. However, do not rush to withdraw money from accounts, as in this case the account will be closed, it will no longer be possible to use it and all statistics will be lost.
Use seeding in Telegram channels. They allow you to quickly convey your message and get large coverage. The difficulty is that the cost of placements will increase. Do everything carefully, collect a placement package that includes both large and small publics.
These channels are the ones to use first. They launch quickly and are fairly easy to evaluate. So try to allocate test budgets for several tools, get feedback, and make management decisions on scaling effective channels.
Don't forget about content. Use universal Yandex.Zen and Yandex.Q, look for thematic platforms like Vc and share useful content with your audience. Zen has good organic reach and its own advertising account, which allows you to promote publications for a fee. Yandex.Q also provides good reach, but it is difficult to evaluate the effectiveness there yet.
And, first of all, you should use channels that bosnia and herzegovina company email list allow you to predict the result. First of all, this is contextual advertising in Yandex . However, it is worth understanding that now the demand for this tool will sharply increase due to the shutdown of advertising in Google, and the rates will creep up.
The influx of audience in VK obliges to test this channel, even if it did not bring results before. In general, we advise not to concentrate all efforts on one channel, but to test different directions: Direct, VK, MyTarget, seeding in Telegram. Each of the tools has its advantages and disadvantages.
For example, in VK the statistics are faulty, they are overstated, the conversion is not very high, the algorithms are not optimized. The advantages are the ability to parse the audience from target groups, as well as a minimum daily budget of 10 rubles.
MyTarget is even worse with conversions and has no optimization algorithms. However, there are many sites, video formats, auctions are not overheated compared to Yandex.Direct. The advantages of Yandex.Direct are hot targeted traffic and the ability to assess unrealized potential.
We hope that Google Ads will continue to operate after the foreign policy situation stabilizes. For now, all campaigns should be disabled to avoid unauthorized unwinding. However, do not rush to withdraw money from accounts, as in this case the account will be closed, it will no longer be possible to use it and all statistics will be lost.
Use seeding in Telegram channels. They allow you to quickly convey your message and get large coverage. The difficulty is that the cost of placements will increase. Do everything carefully, collect a placement package that includes both large and small publics.
These channels are the ones to use first. They launch quickly and are fairly easy to evaluate. So try to allocate test budgets for several tools, get feedback, and make management decisions on scaling effective channels.
Don't forget about content. Use universal Yandex.Zen and Yandex.Q, look for thematic platforms like Vc and share useful content with your audience. Zen has good organic reach and its own advertising account, which allows you to promote publications for a fee. Yandex.Q also provides good reach, but it is difficult to evaluate the effectiveness there yet.