Metrica: A Detailed Guide Yandex.Direct
Posted: Sun Jan 19, 2025 5:34 am
Now offers rate adjustments for premium buyers Direct has new bid adjustments that allow you to work with audiences with high and increased incomes. Simply put, you can increase or decrease bids for users that Yandex defines as buyers in the premium segment ("luxury"). Take a look at the new adjustments to your campaign or ad group settings: Adjustments to the “Solvency” rates in Yandex.
Direct There are three user categories available on the Solvency tab: list of chile whatsapp phone numbers Top 1%. The most solvent audience. 2-5%. Audience with high income. 6-10%. Audience with increased income. Rates for each group can be increased by 1200% and decreased by 100%, respectively exceeding or decreasing the set value for the entire campaign, group or phrase. So, if the rate for a phrase is 50 rubles, then when setting the value of 100% for the "Top 1%" audience, you will receive a rate of 100 rubles (the click price increases accordingly).
The settings are suitable for companies that offer goods or services in the high price segment. Please note that the Direct statistics reports now also have a "Solvency" section, which will show how many of the audience from the above groups were involved in the advertising campaign. Also interesting: Yandex.Direct has changed its logo and service design for the first time in a long time. Advertisers may have noticed that the Direct logo and icon in the browser have changed: The Yandex.
Direct There are three user categories available on the Solvency tab: list of chile whatsapp phone numbers Top 1%. The most solvent audience. 2-5%. Audience with high income. 6-10%. Audience with increased income. Rates for each group can be increased by 1200% and decreased by 100%, respectively exceeding or decreasing the set value for the entire campaign, group or phrase. So, if the rate for a phrase is 50 rubles, then when setting the value of 100% for the "Top 1%" audience, you will receive a rate of 100 rubles (the click price increases accordingly).
The settings are suitable for companies that offer goods or services in the high price segment. Please note that the Direct statistics reports now also have a "Solvency" section, which will show how many of the audience from the above groups were involved in the advertising campaign. Also interesting: Yandex.Direct has changed its logo and service design for the first time in a long time. Advertisers may have noticed that the Direct logo and icon in the browser have changed: The Yandex.