Gambling Dataset

Why does a soft bounce or hard bounce occur? Rebounds The first action that the person responsible for email marketing campaigns must take is to know the reason for soft bounces and hard bounces, especially when it comes to hard bounces. Hard bounces can negatively impact a brand's contact list and damage its reputation. are of lower quality and are a complete failure. Such errors can affect the reputation of the entire list and the campaign itself. Since this is a feedback process, a bad reputation increases hard bounces even more, thus continuing to send more users' emails to the spam folder. The importance of Sender Score to avoid soft bounce or hard bounce Email marketing reputation largely depends on the number of emails that reach the user's inbox. Thus, soft bounce and hard bounce directly affect email marketing reputation.


But in addition, within reputation, other usa student phone number list factors intervene, such as, for example, not being on blacklists, that the mail servers do not block the sending IP, that complaints are not received or that it is not protocolized by the Sender Policy Framework , among others. The sender score refers to a number, between 0 and 100, that rates the reputation of the email. However, the higher the hard bounce rate, the higher the affected percentage of the sender score . In other words, the higher the soft bounce and hard bounce, the higher the sender score and the worse the reputation of the brand sending the email. Soft bounce and hard bounce are just one of the factors that are taken into account when calculating the sender score. But they are one of the most significant features. Soft bounce and hard bounce have a very negative impact on email marketing campaigns.