" Before optimization, the site needs to be prepared
Posted: Sun Jan 19, 2025 4:55 am
" If a site is first in the search results, it doesn't mean it sells Andrey Kurilovich, Head of the Traffic and Conversion Department, Traffic Workshop: "Now in SEO I highlight the key letter O - website optimization . Optimization for the user - convenience, website speed, clear path. Over the past year, conversion has decreased in many topics, people began to buy less. For example, we see a three-fold drop in conversion in the fashion topic on average across several projects.
From 1.5% in April 2021 to 0.6% in April last year. Therefore, it is list of cayman islands whatsapp phone numbers not enough to just be on the first line now, impulse purchases are becoming less and less. The site should become a full-fledged marketing tool, in which the leitmotif of the general concept of the brand is embedded. Now the winner is the one who is not always first in the search line.
Alexey Sevostyanov, General Director of Skobeev and Partners LLC: “When building a promotion strategy, the optimizer must analyze many factors: Price competitiveness. How much the price of a product/service matches the search results. Assortment. The optimizer evaluates the qualitative and quantitative composition of the assortment that should be on the site so that search engines rank the site better.
From 1.5% in April 2021 to 0.6% in April last year. Therefore, it is list of cayman islands whatsapp phone numbers not enough to just be on the first line now, impulse purchases are becoming less and less. The site should become a full-fledged marketing tool, in which the leitmotif of the general concept of the brand is embedded. Now the winner is the one who is not always first in the search line.
Alexey Sevostyanov, General Director of Skobeev and Partners LLC: “When building a promotion strategy, the optimizer must analyze many factors: Price competitiveness. How much the price of a product/service matches the search results. Assortment. The optimizer evaluates the qualitative and quantitative composition of the assortment that should be on the site so that search engines rank the site better.