Take advantage of all the benefits of events

[bitheerani319]

As good and useful as digital and online are, the power of the offline world when it comes to business should not be ignored. Digital can help you, but digital won't save you, and email or social media alone won't push you on your path to success. You'll need to socialize a bit and spend time with people in the real world.

This is where events come into play as a great way to market, network, and showcase yourself and your work to the world. Why not visit your local libraries and pitch your idea? Ask them to give you a space for 2 hours after hours, and then organize a small event for your book.

Invite your friends and tell them to invite their friends. Advertise your ghana whatsapp list on social media. Don't charge admission, just ask people to come. The library isn't cooperating? Don't give up. Ask the same question at local cafes, bookstores, offices... the options are endless, you just have to swallow a little fear of self-promotion and networking.

Did you make it? What to do at such an event? Read an excerpt from the book, socialize with people, ask people you know to each bring a little something in the form of a salty or sweet snack, talk about the writing process, the good and bad sides, answer questions, and discuss the inspiration behind your book and the psychological characterization of the main character or characters.

Offer your book at retail outlets
There's a joke going around in publishing circles that the better a person is at promoting and talking about their work, the less they like to promote and talk about it. The braggarts are usually the ones without talent, while the real talents are waiting to be discovered. Most never do, so if you're a talented non-braggart who's dying for someone to read what you've written, you're going to have to swallow your pride and fear of promotion and do something about it.

Grab a few copies of your book and get going – start visiting bookstores and offering them your book. Don't just talk to the sales staff, ask in advance who the people who can help you are and try to arrange a meeting with them.

Present your book to them, show them your blog and social media, give them a reason why they should have your book in their store. Just be careful not to be greedy because you benefit more from them than they benefit from you.

To start, focus solely on promotion. Don't ask to be paid to display your books, and try to waive commission on a certain number of books sold if they sell. Just getting your title in a bookstore is a big deal, and that will be a great start and will help with future financial success.

Open a profile on Goodreads
Goodreads is a place made for writers, both famous ones and those who are just trying to find an audience for their book or books. It's easy to create a profile, fill in the required information, and get started. Don't expect automatic miracles from Goodreads, but it can help you get your audience to find you more easily, review your book, and it will also be good for your image and branding.

Collaborate with bloggers
You know those bloggers who write about books and give reviews? If you know about them and haven't used them yet, then I don't know what you're waiting for because it's free marketing for you and a way to reach an additional audience that doesn't even know you exist. Okay, it's not completely free because it would be nice if you could send book bloggers a free book in exchange for a review (don't worry, publishers of famous authors do that too) but what's one book in exchange for good marketing?

Create a giveaway
Let's be honest and admit that people love to be given something for free, especially if they are interested in it. That's why it's always a great idea to do a giveaway to promote your product or service for a small fee. Organize a giveaway and give away your book on your blog, someone else's blog, social networks. Don't skimp, look at this method as an investment.

flowers-motivation

There are few things more beautiful than writing and putting your thoughts and ideas on paper (real or digital), but it's even more beautiful when, after so much effort and time invested, someone actually reads what we write. A common characteristic of many writers and those who want to be one is a strong fear and hatred of marketing, branding, and promotion, which is where publishing houses and PR teams step in.

But what if you're your own publisher, and you can only dream of a PR team? Start looking at yourself and your book as a product and a job. You may be a writer who has a passion and love for writing, but if you want to make something out of your writing, you'll have to start looking at it as a job.

Don't wait for things to happen by themselves because they won't. Take the initiative and get started. Every small step you take in the right direction is a good start.