Do App Icon Badges Increase User Engagement?
Posted: Sun Dec 22, 2024 5:22 am
Some types of apps naturally have the highest retention rates – news, traditional banking, and sports. Perhaps, it’s because there is always something going on there, so users constantly feel the need to immediately launch the apps to check in. Marketers for other types of apps can learn a lesson here – it’s important to create a feeling that something important is going on in the app.
The use of personalized messages and interactions is an effective tactic. For Duolingo, the winning copy in a push notification alone led to a 5% increase in daily active users. But what i saudi arabia mobile number list f you complement it with a simple visual trigger?
Icon badges are incredibly intuitive. They make the app appear active and dynamic without saying anything specific. They’re eye-catching, require minimal effort, and serve as a perfect complementary tool for other mobile marketing activities. Moreover, this is the only way to tell people about new messages if they dismiss notifications.
A UX designer and Medium contributor once wrote: “push notifications and badge app icons give an extra nudge for interaction, and this amounts to two-thirds of user engagement for a single application”. The statement is subjective but speaks truly about badges as a useful tool for attracting users.
Professional networking. A circle on the icon can be a quick indication of a successful connection with another user or users (for example, during a meeting when the app is minimized).
Games. With a red dot, developers often motivate people to make certain actions (take part in a new battle, replay a failed level, and the like).
Social networks. Numeric badges on Instagram or Snapchat entice users to visit these platforms again. In this case, dots on icons are real dopamine, which leads to pleasure.
Apps with the inbox section. It may be email clients or other solutions. For instance, if you have a Telehealth application, you can send out notifications for patients using icon badges.
Be Helpful
Notification app icon badges statistics
Users can form psychological connections with your app if they see clear value in it. People want to receive helpful alerts, as evident from Google’s survey (source: Mobile app marketing trends and mobile landscape). The same is true for badges, too. As long as users trust you to be helpful, they’ll be excited to see the red alert and will act on it.
The use of personalized messages and interactions is an effective tactic. For Duolingo, the winning copy in a push notification alone led to a 5% increase in daily active users. But what i saudi arabia mobile number list f you complement it with a simple visual trigger?
Icon badges are incredibly intuitive. They make the app appear active and dynamic without saying anything specific. They’re eye-catching, require minimal effort, and serve as a perfect complementary tool for other mobile marketing activities. Moreover, this is the only way to tell people about new messages if they dismiss notifications.
A UX designer and Medium contributor once wrote: “push notifications and badge app icons give an extra nudge for interaction, and this amounts to two-thirds of user engagement for a single application”. The statement is subjective but speaks truly about badges as a useful tool for attracting users.
Professional networking. A circle on the icon can be a quick indication of a successful connection with another user or users (for example, during a meeting when the app is minimized).
Games. With a red dot, developers often motivate people to make certain actions (take part in a new battle, replay a failed level, and the like).
Social networks. Numeric badges on Instagram or Snapchat entice users to visit these platforms again. In this case, dots on icons are real dopamine, which leads to pleasure.
Apps with the inbox section. It may be email clients or other solutions. For instance, if you have a Telehealth application, you can send out notifications for patients using icon badges.
Be Helpful
Notification app icon badges statistics
Users can form psychological connections with your app if they see clear value in it. People want to receive helpful alerts, as evident from Google’s survey (source: Mobile app marketing trends and mobile landscape). The same is true for badges, too. As long as users trust you to be helpful, they’ll be excited to see the red alert and will act on it.