A business owner contacted me
Posted: Sun Jan 19, 2025 3:13 am
The theme is souvenirs and gifts. The site has about 2 thousand visitors per day, most of the users came from search (organic), which is very good for a project of this scale. Moreover, the store is purely regional, but with delivery across Russia. Problem: traffic has dropped sharply. According to web analytics, by 65% in 2-3 days. The drop is strange, to say the least.
They started looking for the cause. They checked everything they could, from realistic list of belarus whatsapp phone numbers versions to attacks by competitors and an alien invasion. The reason turned out to be simple: the site header had recently been changed, and it had many useful links. That's all, even such a minimal change in the site structure greatly harmed natural promotion. If links have been removed from the header, they automatically lose weight.
Excessive URLs in the header are also not welcomed by Google - the overall weight is reduced, and in particularly severe cases a filter is imposed on the site. In the top/bottom/side menu, it is better to leave only the most important URLs that actually bring traffic. Forgot to transfer tags, categories, filters When moving, it is very difficult to take everything into account, especially if the site is quite old and large.
They started looking for the cause. They checked everything they could, from realistic list of belarus whatsapp phone numbers versions to attacks by competitors and an alien invasion. The reason turned out to be simple: the site header had recently been changed, and it had many useful links. That's all, even such a minimal change in the site structure greatly harmed natural promotion. If links have been removed from the header, they automatically lose weight.
Excessive URLs in the header are also not welcomed by Google - the overall weight is reduced, and in particularly severe cases a filter is imposed on the site. In the top/bottom/side menu, it is better to leave only the most important URLs that actually bring traffic. Forgot to transfer tags, categories, filters When moving, it is very difficult to take everything into account, especially if the site is quite old and large.