APPLE: MORE THAN 1.5 BILLION APPLICATIONS DOWNLOADED
Posted: Sat Jan 18, 2025 9:43 am
Within a year, customers of Apple's online store iTunes had downloaded more than 1.5 billion applications from the App Store. Today, the store offers more than 65,000 applications, which can be installed on the more than 40 million iPhones and iPod touches sold by the brand.
Brands are trying to take advantage of cash app data the popularity of these applications, which in addition to games and entertainment, often offer solutions aimed at benefit and utility for the user. For example, Daimler has just launched the game Mercedes-Benz Quartett in the iTunes Store; a free game that shows the 64 original historic models housed in the Mercedes-Benz museum in Stuttgart and that allows "people to get closer to the brand in a playful way," according to Anders Sundt Jensen, director of brand communication for Mercedes-Benz Cars.
BMW also made good use of its app experience with the launch of the BMW Z4 – An Expression of Joy game , with which it has “gathered positive experiences,” according to Andreas Schwarzmeier, Head of Sports Marketing and Licensing Cooperations at Brand Management.
Volkswagen, for its part, had a great success with its foray into the world of apps. Within a month, 1.4 million downloads of the racing game Polo Challenge were recorded, developed for both the iPod touch and the iPhone. The free game was launched simultaneously with the new VW Polo.
Brands are trying to take advantage of cash app data the popularity of these applications, which in addition to games and entertainment, often offer solutions aimed at benefit and utility for the user. For example, Daimler has just launched the game Mercedes-Benz Quartett in the iTunes Store; a free game that shows the 64 original historic models housed in the Mercedes-Benz museum in Stuttgart and that allows "people to get closer to the brand in a playful way," according to Anders Sundt Jensen, director of brand communication for Mercedes-Benz Cars.
BMW also made good use of its app experience with the launch of the BMW Z4 – An Expression of Joy game , with which it has “gathered positive experiences,” according to Andreas Schwarzmeier, Head of Sports Marketing and Licensing Cooperations at Brand Management.
Volkswagen, for its part, had a great success with its foray into the world of apps. Within a month, 1.4 million downloads of the racing game Polo Challenge were recorded, developed for both the iPod touch and the iPhone. The free game was launched simultaneously with the new VW Polo.