which companies have the highest and lowest cost per target action
Posted: Sat Jan 18, 2025 9:21 am
Evaluation of companies and audiences The next step is to analyze all the advertising campaigns and ads. When working with a small account, each ad is viewed separately. If the account has a long history, then focus on the most effective ones. It is important to track: which audiences are the most productive and show the lowest conversion; Which ads performed best? Which ones get clicked on the most? Which ones lead to conversions? Highlight what you think contributes to this, such as the length of the copy, the use of certain words, graphic elements, format, etc.
At what stage of the sales funnel the greatest effect will be achieved; what problems does the advertising campaign have, for example, there may be a lot of clicks, but few conversions; how convenient it is for users to el-salvador phone number list place orders on the landing page. The client can refuse the target action at any stage. The reason for this should be found. 5. Checking all advertising tools The first thing you pay attention to when auditing your advertising account is creatives, targeting, and bids.
But you also need to examine how other parameters are set up: check the accuracy of the tracking target settings; make sure there are no issues with retargeting; Check if product catalogs are updated; Check that your lead forms are set up accurately. 6. Report preparation Finally, you need to make a report with all the data collected. It should include: information on advertising effectiveness, analysis of key indicators; description of campaigns, ads, strategies and creatives, highlighting the most effective ones; data on which advertising campaigns are not working and why; information about the most and least profitable audiences.
At what stage of the sales funnel the greatest effect will be achieved; what problems does the advertising campaign have, for example, there may be a lot of clicks, but few conversions; how convenient it is for users to el-salvador phone number list place orders on the landing page. The client can refuse the target action at any stage. The reason for this should be found. 5. Checking all advertising tools The first thing you pay attention to when auditing your advertising account is creatives, targeting, and bids.
But you also need to examine how other parameters are set up: check the accuracy of the tracking target settings; make sure there are no issues with retargeting; Check if product catalogs are updated; Check that your lead forms are set up accurately. 6. Report preparation Finally, you need to make a report with all the data collected. It should include: information on advertising effectiveness, analysis of key indicators; description of campaigns, ads, strategies and creatives, highlighting the most effective ones; data on which advertising campaigns are not working and why; information about the most and least profitable audiences.