How do you get to the media?
Posted: Sat Jan 18, 2025 6:36 am
To gain media attention, you need to have a compelling story and thoughtfully pitch it to select, relevant media outlets. Below are 7 actionable tips to help you get featured in the media.
1. Create a compelling story If you want to get brand mentions in popular media, you’ll need to think like a journalist and use similar methods to qualify a story. When a journalist decides whether or not he has a good story, he takes into consideration five commonly understood criteria of newsworthiness, which are as follows: News : Is the story in any way current? Importance : The story must be meaningful to a large group or very important to a smaller group.
Relativity : To what extent can the reader architect phone number list be assumed to identify with the content of the story? Sensation : Is the story sensational in any way? Conflict : Does the story have a conflict or a problem and a resolution? The more criteria your story meets, the more likely it will be featured in the media and shared on social platforms.
You should always try to tell your story in a way that satisfies as many criteria as possible. Craft a Compelling Story to obtain brand mentions on popular media 2. The focus is on the story, not your business If your press release looks like an ad, you can be sure it will end up in the journalists' bin.
1. Create a compelling story If you want to get brand mentions in popular media, you’ll need to think like a journalist and use similar methods to qualify a story. When a journalist decides whether or not he has a good story, he takes into consideration five commonly understood criteria of newsworthiness, which are as follows: News : Is the story in any way current? Importance : The story must be meaningful to a large group or very important to a smaller group.
Relativity : To what extent can the reader architect phone number list be assumed to identify with the content of the story? Sensation : Is the story sensational in any way? Conflict : Does the story have a conflict or a problem and a resolution? The more criteria your story meets, the more likely it will be featured in the media and shared on social platforms.
You should always try to tell your story in a way that satisfies as many criteria as possible. Craft a Compelling Story to obtain brand mentions on popular media 2. The focus is on the story, not your business If your press release looks like an ad, you can be sure it will end up in the journalists' bin.