Changing the product-centric mentality of organizations
Posted: Sun Dec 22, 2024 5:14 am
The last of the 7 B2B Marketing books that have given us the most this year (which is not necessarily the last in value) is Service Strategy in Action
Servitization is a very important factor in B2B companies and especially in industrial companies when it comes to innovation and, above all, growth. It is about converting their expertise into value for the client, not only in the form of products but also in the form of paid services that coexist with the company's product mix.
The book proposes a series of steps to activate the taiwan telegram group link process. From identifying whether the company is suitable, how to create the ideal culture, how to connect the sales force and even how to adapt the organizational structure. Finally, it delves into how to align distributors and partners.
The idea of moving from investing in assets and machines (CAPEX) to “buying results in day-to-day operations” (OPEX) is a concept that is gradually favouring this mentality in industrial companies.
Without a doubt, Hybrid Value Propositions are an excellent opportunity for differentiation in a world where products are becoming commoditized by leaps and bounds.
The theory sounds easy, but industrial cultures do not make the process easy is the first challenge. Good customer experiences require connected products and services.
Great book that will open your mind to new business and differentiation possibilities.
Those of you who know us are sure that you will have identified aspects of our work with you in all these readings or in the themes.
So, these have been the 7 B2B Marketing books that have given us the most this year, without a doubt. We would love to hear your suggestions ([email protected]) and benefit from them ourselves.
Servitization is a very important factor in B2B companies and especially in industrial companies when it comes to innovation and, above all, growth. It is about converting their expertise into value for the client, not only in the form of products but also in the form of paid services that coexist with the company's product mix.
The book proposes a series of steps to activate the taiwan telegram group link process. From identifying whether the company is suitable, how to create the ideal culture, how to connect the sales force and even how to adapt the organizational structure. Finally, it delves into how to align distributors and partners.
The idea of moving from investing in assets and machines (CAPEX) to “buying results in day-to-day operations” (OPEX) is a concept that is gradually favouring this mentality in industrial companies.
Without a doubt, Hybrid Value Propositions are an excellent opportunity for differentiation in a world where products are becoming commoditized by leaps and bounds.
The theory sounds easy, but industrial cultures do not make the process easy is the first challenge. Good customer experiences require connected products and services.
Great book that will open your mind to new business and differentiation possibilities.
Those of you who know us are sure that you will have identified aspects of our work with you in all these readings or in the themes.
So, these have been the 7 B2B Marketing books that have given us the most this year, without a doubt. We would love to hear your suggestions ([email protected]) and benefit from them ourselves.