Commercial CRM System: see the relationship with sales and why to invest
Posted: Sat Jan 18, 2025 5:36 am
Contrary to popular belief, a CRM system is not just a platform or software . It is a process used by startups , SMEs and large corporations to manage and analyze customer interactions, anticipate needs and desires, optimize profitability, increase sales and customize campaigns to attract new customers.
In order to help you understand the entire CRM universe, we have prepared this complete article on the subject. Keep reading!
What is a CRM?
Customer relationship management azerbaijan phone number resource (CRM), in Portuguese, customer relationship management, is a system that makes it possible to record and organize all points of contact that a consumer has with the company's salesperson.
This way, when a sales team professional contacts a potential client, they can store data in the tool such as:
name;
address;
telephone;
website visits;
description of each of the interactions.
This way, customer, lead and opportunity data is gathered in one place.
The CRM system goes far beyond a contact list, it allows your company to
build lasting relationships with customers and provide the best experience to consumers throughout the entire sales process.
In addition to organizing the work routine, CRM is also important for making more effective approaches. This way, the next time the salesperson has to make contact, they will have access to the history of information exchanged during previous calls.
Want more good news? This type of tool is increasingly accessible! Today, CRM is available to all businesses, in options that are cost-effective and easy to use.
How does a CRM system work?
A CRM can operate in two ways: on your own computer or in the cloud. The second type is more practical and modern , as it does not require the purchase of servers or an on-site IT team to perform maintenance.
Software stored in the cloud, on the other hand, can be accessed from any browser or even from mobile devices , which gives flexibility to the salesperson, who can work and monitor their contacts from anywhere and in a collaborative way.
Cloud storage also provides other advantages, such as security (the data is on external servers, spread across the world), automatic updates and cost reduction .
In order to help you understand the entire CRM universe, we have prepared this complete article on the subject. Keep reading!
What is a CRM?
Customer relationship management azerbaijan phone number resource (CRM), in Portuguese, customer relationship management, is a system that makes it possible to record and organize all points of contact that a consumer has with the company's salesperson.
This way, when a sales team professional contacts a potential client, they can store data in the tool such as:
name;
address;
telephone;
website visits;
description of each of the interactions.
This way, customer, lead and opportunity data is gathered in one place.
The CRM system goes far beyond a contact list, it allows your company to
build lasting relationships with customers and provide the best experience to consumers throughout the entire sales process.
In addition to organizing the work routine, CRM is also important for making more effective approaches. This way, the next time the salesperson has to make contact, they will have access to the history of information exchanged during previous calls.
Want more good news? This type of tool is increasingly accessible! Today, CRM is available to all businesses, in options that are cost-effective and easy to use.
How does a CRM system work?
A CRM can operate in two ways: on your own computer or in the cloud. The second type is more practical and modern , as it does not require the purchase of servers or an on-site IT team to perform maintenance.
Software stored in the cloud, on the other hand, can be accessed from any browser or even from mobile devices , which gives flexibility to the salesperson, who can work and monitor their contacts from anywhere and in a collaborative way.
Cloud storage also provides other advantages, such as security (the data is on external servers, spread across the world), automatic updates and cost reduction .