What if customers don’t want to pay for my products or services without discounts and promotions?
Posted: Sat Jan 18, 2025 5:11 am
Last time we started talking about what might bother people before starting an SMS marketing campaign and how to solve it. Let's continue this topic.
Fear 4.
Customers will buy your products or services if they are of high quality, your specialists are professionals in their field, and the price is not too high. Discounts and australia telegram promotions are only needed to introduce customers to new products or services and increase demand or loyalty. However, you should not abuse them. Send SMS with special offers only for significant events, such as holidays, customer birthdays, opening of new stores, etc. You can come up with your own bonus system to please your customers without harming your business.
"Dear Andrey Petrovich, thank you for being our client for five years now. On our website [link] you will find a 10% discount on your next purchase"
"Our salon offers a new procedure: hot stone massage. 20% discount on the first visit is available until the end of this month."
Fear 5: What if customers opt out of SMS messaging because it arrives at an inconvenient time for them?
We have written many times about how to choose the right day and time for your SMS mailings. Let's review the basic rules.
The best days to send bulk messages are Tuesday, Wednesday, and Thursday. 18% of marketers send text messages on Tuesday and 17% on Thursday. Tuesdays had the highest open rate at 19.9%.
Customers may be more receptive to messages on these days, but on the other hand, competition is at its highest. Some analysts believe that if you’re sending low-volume text messages, Wednesday is the best choice. Friday isn’t far behind the most popular days. Customer Retention Science has shown that the conversion rate on this day is 26%. Friday is also considered the best day to send informative or educational content.
Regarding the time of sending, it is important to note that you should not send SMS messages early in the morning or at night. Obviously, your customers may be resting at this time, and the message may disturb them and cause dissatisfaction, which will lead to unsubscribing.
If you, for example, own an online store, it is worth remembering that your customers may live in different parts of the country or even the world. Therefore, when setting up SMS messaging, make sure that messages will be sent to each customer in accordance with their time zone. You can find such settings in your account on the Intis Telecom platform.
Fear 6. SMS mailings are outdated.
Social media is becoming more popular than ever, and there are special apps for them that allow you to send out mass messages. In addition, they are mostly free. You just need to install a plugin or app, configure it, and you are ready to start sending messages to your clients. Unfortunately, this is not as easy as it may seem at first glance.
Firstly, consent to receive mailings must be obtained in any case. No one has repealed these laws. Services that carry out mailings and the sending companies themselves sometimes forget about this, which is very annoying for some recipients.
Secondly, not everyone uses social networks. Some still don’t have an internet connection at all.
However, many people have phones that can receive SMS messages. When you build your own customer base, you can be sure that your messages will not be annoying because the customers themselves have agreed to receive your SMS messages.
SMS mailing can be a great tool for your marketing campaign. Approach it wisely and do not be afraid of anything. Good luck to you.
Fear 4.
Customers will buy your products or services if they are of high quality, your specialists are professionals in their field, and the price is not too high. Discounts and australia telegram promotions are only needed to introduce customers to new products or services and increase demand or loyalty. However, you should not abuse them. Send SMS with special offers only for significant events, such as holidays, customer birthdays, opening of new stores, etc. You can come up with your own bonus system to please your customers without harming your business.
"Dear Andrey Petrovich, thank you for being our client for five years now. On our website [link] you will find a 10% discount on your next purchase"
"Our salon offers a new procedure: hot stone massage. 20% discount on the first visit is available until the end of this month."
Fear 5: What if customers opt out of SMS messaging because it arrives at an inconvenient time for them?
We have written many times about how to choose the right day and time for your SMS mailings. Let's review the basic rules.
The best days to send bulk messages are Tuesday, Wednesday, and Thursday. 18% of marketers send text messages on Tuesday and 17% on Thursday. Tuesdays had the highest open rate at 19.9%.
Customers may be more receptive to messages on these days, but on the other hand, competition is at its highest. Some analysts believe that if you’re sending low-volume text messages, Wednesday is the best choice. Friday isn’t far behind the most popular days. Customer Retention Science has shown that the conversion rate on this day is 26%. Friday is also considered the best day to send informative or educational content.
Regarding the time of sending, it is important to note that you should not send SMS messages early in the morning or at night. Obviously, your customers may be resting at this time, and the message may disturb them and cause dissatisfaction, which will lead to unsubscribing.
If you, for example, own an online store, it is worth remembering that your customers may live in different parts of the country or even the world. Therefore, when setting up SMS messaging, make sure that messages will be sent to each customer in accordance with their time zone. You can find such settings in your account on the Intis Telecom platform.
Fear 6. SMS mailings are outdated.
Social media is becoming more popular than ever, and there are special apps for them that allow you to send out mass messages. In addition, they are mostly free. You just need to install a plugin or app, configure it, and you are ready to start sending messages to your clients. Unfortunately, this is not as easy as it may seem at first glance.
Firstly, consent to receive mailings must be obtained in any case. No one has repealed these laws. Services that carry out mailings and the sending companies themselves sometimes forget about this, which is very annoying for some recipients.
Secondly, not everyone uses social networks. Some still don’t have an internet connection at all.
However, many people have phones that can receive SMS messages. When you build your own customer base, you can be sure that your messages will not be annoying because the customers themselves have agreed to receive your SMS messages.
SMS mailing can be a great tool for your marketing campaign. Approach it wisely and do not be afraid of anything. Good luck to you.