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Generate more visits to my website with Inbound Marketing retargeting

Posted: Sun Dec 22, 2024 5:12 am
by Suraihanseo320
You have worked on your content strategy and, through social media, you have gained visibility. However, if you still have the question “how to generate more visits to my website with Inbound Marketing?” there are certain additional steps you must take, starting with SEO positioning.

Creating SEO-optimized content is essential. That's why, in addition to working on your SEO writing, you should have the best SEO practices for WordPress on hand. If you don't optimize your content, you won't get the organic traffic you need to have a natural positioning. That's why you should work on elements such as:

The keywords.
The description.
The labels.
Images.
The links.
Etc.
Optimizing each of the elements will help you achieve organic positioning that will make you known to new potential users.

However, if you want your website to rank well on Google and be seen by many users, you will need to structure and optimize your website for SEO, respecting the UX . Only in this way will your website be understood and indexed correctly.

3.- Optimize your social media strategy

Social media is the loudspeaker you need to give visibility to your content. indonesia phone number sample But it is also necessary for users to talk about you and even create UGC .

A good Inbound Marketing strategy is not just about creating and sharing quality content. You have to add to that what social media can offer. That is: interactions, fluid conversations with your followers, the ability to create a solid community and even brand advocates that attract new potential clients.

You have quality content on your blog. You need to give it a voice on social media. However, the dilemma here lies in selecting the most appropriate channels to attract your potential audience.

However, you should never forget the potential of social ads , which offer you a wide range of opportunities with their targeting tools. An ideal feature to reach exactly the audience you want.

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4.- Don't forget retargeting

Another way to generate more visits to your website with Inbound Marketing is to re-engage with those who once came to your website and were never heard from again. Something that retargeting is perfect for.

The goal of retargeting is to remind users interested in your products and services that you are still there and that you probably have an offer that they might find interesting. In this way, you work on recall in order to achieve the final conversion.

Retargeting works by using cookies that are installed in the user's browser once they visit a particular website. Then, when they enter other websites that accept ads from third-party campaigns, ads for products they have previously visited are displayed. This way, you will be able to recover those users who were undecided about making a conversion or a purchase.

5.- Email marketing automation
Generate more visits to my website with Inbound Marketing newsletter

According to data from an analysis by Radicati , email is used by more than 3.7 billion people, which is 48.6% of the entire population. Some users have more than one address (the average is 1.7 per person).

The vast number of email addresses makes it necessary to personalize and automate customer databases to reach the right user at the right time and with the most impactful and necessary message at that moment.

Email is not only the channel with the highest ROI at the moment. It is also the preferred choice of 64% of marketing professionals when it comes to generating leads. Sharing your blog content via email is an act of power. But to do so, it is essential to segment your database to personalize the content.

Automatic workflows for better decision making
At its core, inbound marketing is all about email. So automating as much data as possible is the best way to create an effective workflow. In 2019, more and more marketers are using automation platforms. This allows for better decision-making and the creation of more appropriate budgets.

Of course, the last step would be to focus on a thorough analysis of the strategies. Only then would you be able to know if they have really worked and if you have achieved more traffic. There is no point in coming up with effective Inbound Marketing tactics if you are not sure that they are working correctly .

To do this, there is nothing better than having an Email Marketing software like MDirector with which you can manage all your channels in a single tool. A great advantage that will help you focus on what is really important: offering valuable content to your users and generating more visits to my website with Inbound Marketing.