Secondly, they have an advisory board th
Posted: Sun Dec 22, 2024 5:08 am
The supplement industry is one of the best examples, as it is often plagued by pseudo-scientific claims. The supplement manufacturer Transparent Labs took this problem very seriously when devising their approach to content marketing.
The brand does two things right when combating misinformation:
Firstly, the topics their blog covers steer russian business mailing list clear of hyperbolic claims and pseudo-scientific terms that would be red flags to knowledgeable customers. This post, in particular, is a good example of how to pitch a complex topic with authority.
at reviews every single one of their blog posts. They make this absolutely clear just below the title on every post. Clicking on the “advisory board” link even takes the user to a page dedicated to the women and men tasked with “keeping things real” on the Transparent Labs log.
(Source)
Offer In-Depth Evergreen Value
When it comes to creating popular content amongst readers, leads, and other prospective customers, detailed “how-to” guides are about as good as it gets.
When people look for informational content, they’re often looking for more than a simple answer. They’re looking for comprehensive coverage of something that’s important to them.
If your content strategy doesn’t include creating the odd deep-dive evergreen piece, you’re missing out on a massive subset of potential blog visitors – people who aren’t there just to skim-read or search for one or two sentences that give them the snippet of info they need.
These are the people who are seriously invested in your information.
So give thought to the amount of evergreen informational value your blog offers. No matter what industry your company operates in, there will be ample opportunities to create in-depth guides that aim to offer exceptional educational value to a reader.
Career development brand Skillcrush is an absolute master at this. In fact, the company’s blog consists almost entirely of exceptionally valuable evergreen guides that aim to help readers improve their lives by preparing them for a new career in the tech industry.
Each post’s title makes it clear that you’re about to read something significant. And the content of these pieces doesn’t hold back on detail, either.
Take a look at this piece titled: “Open Source Projects: What They Are And How To Get Started.”
The brand does two things right when combating misinformation:
Firstly, the topics their blog covers steer russian business mailing list clear of hyperbolic claims and pseudo-scientific terms that would be red flags to knowledgeable customers. This post, in particular, is a good example of how to pitch a complex topic with authority.
at reviews every single one of their blog posts. They make this absolutely clear just below the title on every post. Clicking on the “advisory board” link even takes the user to a page dedicated to the women and men tasked with “keeping things real” on the Transparent Labs log.
(Source)
Offer In-Depth Evergreen Value
When it comes to creating popular content amongst readers, leads, and other prospective customers, detailed “how-to” guides are about as good as it gets.
When people look for informational content, they’re often looking for more than a simple answer. They’re looking for comprehensive coverage of something that’s important to them.
If your content strategy doesn’t include creating the odd deep-dive evergreen piece, you’re missing out on a massive subset of potential blog visitors – people who aren’t there just to skim-read or search for one or two sentences that give them the snippet of info they need.
These are the people who are seriously invested in your information.
So give thought to the amount of evergreen informational value your blog offers. No matter what industry your company operates in, there will be ample opportunities to create in-depth guides that aim to offer exceptional educational value to a reader.
Career development brand Skillcrush is an absolute master at this. In fact, the company’s blog consists almost entirely of exceptionally valuable evergreen guides that aim to help readers improve their lives by preparing them for a new career in the tech industry.
Each post’s title makes it clear that you’re about to read something significant. And the content of these pieces doesn’t hold back on detail, either.
Take a look at this piece titled: “Open Source Projects: What They Are And How To Get Started.”