Smart Data: The Future of Lead Generation?
Posted: Thu Jan 16, 2025 9:02 am
The digitalization of our society and our businesses is booming. This has the effect of considerably increasing the amount of data. Data is everywhere, whether in our cities , in our connected objects or social networks. Lead generation today goes through digital? Note that 74% of consumers find out information on Google before buying a product.
Digital has therefore become the primary source of leads. philippines whatsapp data
It has also become the essential place for consumers to exchange information on products and services. However, with the increase in data, it is difficult today for companies to know what the customer wants. It is from this observation that Smart Data is necessary, because it will allow us to better understand the expectations of the latter. Smart Data will help to measure satisfaction and the improvement of its customer experience, since the data will be more precise.Lead generation increasingly going through digital shows that data management is an important point of evolution. As Julie Krueger, retail director at Google, says, the customer is never without his smartphone. The interest is to have a personalization of offers and Smart Data can respond to this problem. The time spent on research as well as the time spent on sites decreases.
By targeting the offer to the person, making a personalized offer to each person will now be possible. Even if today we have targeted advertising, particularly via social networks, Smart Data will optimize these actions.
Beyond marketing and lead generation, Smart Data will impact the entire value chain. It will strengthen and create new opportunities to improve other offerings such as the supply chain, IT or customer service. Smart Data and its mastery will be essential in a hypercompetitive context, where Big Data reigns supreme.
Digital has therefore become the primary source of leads. philippines whatsapp data
It has also become the essential place for consumers to exchange information on products and services. However, with the increase in data, it is difficult today for companies to know what the customer wants. It is from this observation that Smart Data is necessary, because it will allow us to better understand the expectations of the latter. Smart Data will help to measure satisfaction and the improvement of its customer experience, since the data will be more precise.Lead generation increasingly going through digital shows that data management is an important point of evolution. As Julie Krueger, retail director at Google, says, the customer is never without his smartphone. The interest is to have a personalization of offers and Smart Data can respond to this problem. The time spent on research as well as the time spent on sites decreases.
By targeting the offer to the person, making a personalized offer to each person will now be possible. Even if today we have targeted advertising, particularly via social networks, Smart Data will optimize these actions.
Beyond marketing and lead generation, Smart Data will impact the entire value chain. It will strengthen and create new opportunities to improve other offerings such as the supply chain, IT or customer service. Smart Data and its mastery will be essential in a hypercompetitive context, where Big Data reigns supreme.