Big Data or Smart Data, that is the question
Posted: Thu Jan 16, 2025 8:53 am
Smart data can be defined as the processing of data from Big Data. Currently, the Big Data market represents a turnover of 1671 billion dollars in the commerce industry . It is growing by about 25% per year.
From this data, it will be more and more essential to process them. Whether it is a large company, an SME, customer satisfaction is the engine that makes a structure work. Indeed, all customers, whether in BtoB or BtoC, want an optimal customer experience. Customer relations have become an essential link in lead generation and sales. mexico whatsapp data
We can see this in many areas. Both in large structures like Ikea that do everything to develop and improve their customer relations. We can also see it in sales agencies that strive to satisfy the customer above all.
Smart Data through data qualification aims to benefit the customer. If it benefits the customer, it also benefits a company. Indeed, Smart Data makes it possible to optimize and adopt a marketing strategy to respond to customers.It is difficult to answer such a question. As we have seen previously, one does not go without the other. However, their uses are not the same. One is rather intended to process large data. The other is more precise and is essential for customer satisfaction.
From this data, it will be more and more essential to process them. Whether it is a large company, an SME, customer satisfaction is the engine that makes a structure work. Indeed, all customers, whether in BtoB or BtoC, want an optimal customer experience. Customer relations have become an essential link in lead generation and sales. mexico whatsapp data
We can see this in many areas. Both in large structures like Ikea that do everything to develop and improve their customer relations. We can also see it in sales agencies that strive to satisfy the customer above all.
Smart Data through data qualification aims to benefit the customer. If it benefits the customer, it also benefits a company. Indeed, Smart Data makes it possible to optimize and adopt a marketing strategy to respond to customers.It is difficult to answer such a question. As we have seen previously, one does not go without the other. However, their uses are not the same. One is rather intended to process large data. The other is more precise and is essential for customer satisfaction.