It is a simple question that does not have a clear answer, as it depends on many factors, including:
Your goals and objectives
Your budget and resources
Your industry
Your current performance
But these considerations are nothing new. It is a recurring debate about SEO vs PPC that has been going on for many years.
Deciding where to best spend your marketing budget can be a difficult task for business owners. So the big question is: is it better to use a pay-per-click (PPC) strategy to get your spot at the top of search results or should you focus your efforts on organic (SEO)?
You know you can't ignore channels that can generate traffic from search engines, but which one is the highest priority?
Depends.
To make a decision on which strategy to use, you need to understand the pros and cons of both SEO and PPC and how they can work together to grow your business. In this guide, we'll dive into each of these tactics to help you figure out which channel is best suited for you, especially considering:
SEO as a growth strategy
The Pros of SEO
The Cons of SEO
PPC as a growth strategy
The Pros of PPC
The Cons of PPC
SEO vs PPC, which is best fo vietnam phone number sample r your business?
Choose a single channel
Integrating SEO and PPC for search success
Retargeting
Launch ads and use data for your SEO strategy
Bet on your own brand
Use sales ads to target buyers
SEO as a growth strategy
SEO is about ranking in organic (or natural) results on search engine results pages (SERPs).
Perform any search on Google and organic listings are the ones you find after any paid ads or Google Shopping results, they are historically known as the 10 blue links.
google organic results
To be successful in increasing visibility through SEO, it is important to understand how to properly optimize your website. You need to make sure that search engines can crawl your site, understand your content, index it, and prove that your site is a major authority.
With over 200 ranking factors present in Google’s algorithm, it takes a smart marketer (or, more realistically, a marketing team) to understand how to succeed at: